Sport Management, Sport Marketing, and Sport Communication Doctoral Alumni and ABD Candidates
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Doctoral Graduates
Andrea N. Eagleman, Ph.D.
Dr. Eagleman is a member of the faculty in the Department of Kinesiology at Indiana University, where she teaches undergraduate and graduate courses in the sport management and sport communication programs and serves as the Coordinator of Associate Instructors. Prior to joining the faculty at Indiana, Dr. Eagleman spent one year as an Assistant Professor at Saint Mary’s College of California, where she taught in the undergraduate sport management program and the MBA program. Additionally, Eagleman was selected as a faculty fellow for the Scholarship of Teaching and Learning (SoTL) organization at Saint Mary’s. Dr. Eagleman earned her bachelor’s degree in Journalism in 2001, master’s degree in Sport Management and Athletic Administration in 2002, and her Ph.D. in Sport Management with a minor in Mass Communication in 2008, all from Indiana University. Her professional experience includes a one-year position in the Communications Department at Indianapolis-based USA Gymnastics, and a three-year position as the Public Relations Manager of Lehman Racing, a Chicago-based professional motorsports team competing in the National Hot Rod Association. She has served as a media relations volunteer at several national and international sporting events such as the USA Track & Field Championships, FIBA World Basketball Championships, and FIG World Gymnastics Championships. In addition to her teaching experiences at Saint Mary’s and Indiana, she has also taught Sport Management and Sport Communication courses at Columbia College Chicago and Ivy Tech Community College of Indiana. Dr. Eagleman’s main research interests focus on the portrayal of athletes in the mass media and the differences in media portrayals of race, nationality, and gender. She has presented her research at numerous national and international conferences, and has published her research in journals such as the International Journal of Sport Communication, International Journal of Sport Management, and the Journal of Contemporary Athletics. In her free time she enjoys spending time with her husband Karl, doing gymnastics, running, traveling, and cheering for the Chicago Cubs, Oakland Athletics, and Chicago Bears.
Research Areas: Portrayal of athletes in the mass media and the differences in media portrayals of race, nationality, and gender.
Dissertation Title: Investigating agenda-setting and framing in sport magazines: An analysis of the coverage of Major League Baseball players from 2000 through 2007
Dissertation Chair: Dr. Paul M. Pedersen
Dr. Eagleman with Baseball Hall-of-Famer Rickey Henderson.
Courses Taught: Undergraduate – Sport Promotion & Public Relations; Sales Management in Sport; Legal and Administrative Issues in Sport; Sport Journalism; Introduction to Sport Management; Strategic Management of the Sport Industry; Sport Marketing. Graduate – The Management of Sport Organizations; Media and Public Relations in Sport Business
Email: eagleman@indiana.edu
Phone: (812) 856-0868
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Galen Clavio, Ph.D.
Clavio is an Assistant Professor in the Sport Management program at Indiana University. A native of West Lafayette, Indiana, Clavio received a master's degree in Sport Management from Indiana University in 2005, and received his Ph.D. in Sport Management from Indiana University in 2008. Prior to joining the faculty at Indiana, Clavio spent two years at the University of Miami as an Assistant Professor, where he was named Faculty of the Year by the Fraternity and Sorority community for the 2007-08 school year.
His main research interest is the influence of electronic and new media on the interactions between sport organizations and sport consumers, with particular attention paid to the effects of Internet-mediated interactions between and within these groups. He is also interested in research topics such as agenda setting in sport journalism, sport marketing efforts in video games, and public relations in the sport industry. Clavio has been published in the International Journal of Sport Communication, the International Journal of Sport Management, and the International Journal of Sport Marketing and Sponsorship, among other publications
Prior to entering academia, Clavio worked in the sport industry for five years. He has industry experience as a play-by-play broadcaster, media and public relations director, talk show host, and sports blog owner and editor.
Research Areas:: Sport Communication, Sport Marketing
Dissertation Title: Uses and Gratifications of Internet Collegiate Sport Message Board Users
Dissertation Chair: Dr. Paul M. Pedersen
COURSES TAUGHT: Introduction to Sport Administration; Career Development in Sport Administration; Sport Marketing
Congrats to Dr. Clavio, the 2008 Faculty of the Year recipient at the University of Miami.
Email: gclavio2@indiana.edu
Phone: 812-855-3367
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Liz Gregg, Ph.D.
Dr. Gregg graduated from the University of Evansville with a B.S. in Sports Studies. While working towards her undergraduate degree, she was a member of the varsity women’s golf team and earned her pilot’s license. She completed two Master of Science degrees in Sport Administration and Higher Education Administration, and a Doctor of Philosophy with a concentration in Sport Management at Indiana University. Dr. Gregg worked as the Graduate Assistant for the Physical Activity Instruction Program, as an Associate Instructor, and as a Visiting Lecturer at IU. Currently, she is an Assistant Professor of Sport Management at Jacksonville University (FL) and Program Coordinator of Sport Management in the Educational Leadership Master’s Program.
In her free time, Dr. Gregg enjoys spending time with family and friends, playing golf and softball, and participating in competitive endurance sports. During the summer of 2009, Dr. Gregg was a member of the Pancreatic Cancer Action Network Marathon team. She raised approximately $4,300 for pancreatic cancer research.
Research: Issues in Intercollegiate Athletics, History of Sport in America, Women in Sport.
Dissertation Title: A History of Women’s Intercollegiate Athletics at Indiana University: 1965-2001
Dissertation Chair: Dr. Lawrence W. Fielding
Courses Taught: Undergraduate: Sport Management, Sport Marketing, History of Sport, Organization and Administration of Physical Education, Sport, and Exercise Science, Event and Facility Management. Graduate: Administrative Theory of Competitive Sports Programs, Sport Marketing, and History of Women in Sport.
Email: egregg@ju.edu
Phone: (904) 256-7132
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Anastasios Kaburakis, Ph.D.
The Sport Management program at Indiana University prepared Dr. Kaburakis well for continued excellence in Higher Education and administration. He entered the Indiana University family in 2001, after practicing law in Greece, and coaching basketball at the American College of Thessaloniki, Aris Basketball Club, and the national teams of Greece. He completed his PhD in 2005, majoring in Sport Management, teaching and conducting research in Sport Law, Policy, NCAA Compliance, and Management, with a minor in Strategic Management through the Department of Management in the Kelley School of Business.
Setting up camp at his wife’s hometown, St. Louis, where Kristin Folkl Kaburakis serves as the Director of Development for the St. Louis Sports Commission, he is an Assistant Professor and the Director of the Sport Management Graduate Program at Southern Illinois University Edwardsville (SIUE). The SIUE Graduate Sport Management Program is currently the strongest in the Department of Kinesiology and one of the healthiest in the School. Subsequent to Dr. Kaburakis’ arrival, records demonstrate a 70% increase in Sport Management majors’ enrollment. As of Fall 2009, there have been 108 new Sport Management graduate students that have joined the program since he assumed its helm.
In 2008 Dr. Kaburakis completed the Southern Illinois University Edwardsville mid-point review process and successfully entered the process of receiving promotion and tenure within the next two years. He received the highest possible marks in research, a rare coup for the unit and school.
As of Fall 2009, Dr. Kaburakis has published ten peer-reviewed journal and law review articles in the most highly regarded journals of the sport law and management field, two book chapters, and offered several other contributions in national and international academic scholarship and sport business practice settings. His manuscript entitled “It’s in the likeness”. NCAA Student-Athletes’ Rights of Publicity, EA Sports, and the video-game industry. The Keller forecast.” isthe feature article at the 2009 summer issue of the Entertainment and Sport Lawyer, the American Bar Association’s publication reaching thousands of attorneys, law professors, and practitioners in the entertainment and sport industry. He has presented over 30 research studies and sport management and law practice sessions in such international conferences and national meetings as NASSM, EASM, SRLA, SLA, NABC, WBCA, NACDA, NAAC, and NCAA. He has offered Continuing Legal Education credit sessions in Washington University in St. Louis School of Law, Marquette University Law School, and national law and compliance conventions. He continues to travel extensively overseas and in the US on consulting matters of his expertise.
Two recent professional service initiatives have featured establishing a database of expert witnesses in Sport Law and Policy matters, and setting the foundation for more Faculty involvement in NCAA Compliance via policy research, proposals’ drafting, and voting preparation in NCAA legislative circles. He continues to serve on various Committees, Editorial and Review Boards, as well as on international sport consulting firms’ and international sport governing bodies’ advisory boards.
As of August 2009, four of Dr. Kaburakis’ doctoral dissertation policy recommendations have been espoused by NCAA Division I Governance bodies (Amateurism Cabinet, Legislative Council, and the voting majority of Division I member institutions). Dr. Kaburakis’ research has been cited and incorporated in the development of appellate bodies and the new process of amateurism certification, and has been the backbone of NCAA DI Proposal 2009-22, Dr. Kaburakis’ second policy recommendation in his 2005 dissertation, creating a fair and equitable treatment of international student-athletes, considering the differences in global sport governance systems.
For more information, research output, and law and policy issues and developments refer to: http://www.kaburakis.com/
Kristin and Tassos Kaburakis happily reside in South County, St. Louis, and enjoy the fun and games of their three-year-old son Ian Nicholas, and nine-month-old daughter Sophia Penelope.
RESEARCH AREAS: Sport Law and Policy, NCAA Compliance, International Sport Governance, Strategic Management
Dissertation Title: NCAA DI Amateurism and International Prospective Student-Athletes - The professionalization threshold
Dissertation Chair: Dr. Lawrence W. Fielding
Current Courses: Legal Issues in Sport, Structure and Policies of Intercollegiate and Interscholastic Sport, Risk Management in Sport, Administrative Theory and Practice in Sport, Development and Governance of World Sport, Strategic Management in the Sport Industry, Research Methods in Sport Management, Issues in Athletics and Education, Introduction to Sports Management.
Email: akabura@siue.edu
Phone: (618) 650-2033
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Woo Young Lee, Ph.D
Dr. Lee is an assistant professor in the Athletic & Sports Business Administration program at University of Central Missouri. Lee graduated from Seoul National University in Korea with his master’s degree (2000) in Sport Sociology and received his Ph. D. in Sport Management from Indiana University in 2009. Lee’s primary research interest involves the relationship between optimum stimulation level (OSL) and sport consumer behavior. Based upon this paradigm, Lee has investigated interrelationship between certain types of personality trait and risky sports participation, media consumption of risky sports, and fantasy sports league using quantitative research methods. Furthermore, Woo has presented his research several times in conferences associated with the Association of Consumer Research (ACR), Association for Education in Journalism & Mass Communication (AEJMC) and the North American Society for Sport Management (NASSM). Lee has been published in the Journal of Sport Management, International Journal of Sport Management, and Journal of Youth Sport. Recently, he also works as a researcher for Seoul Olympic Sports Promotion Foundation.
Research areas: marketing of risky sports, fantasy sports league, sport media (advertising), consumer psychology
Dissertation Title: The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers’ responses to the advertisements
Dissertation Chair: Dr. Choong Hoon Lim
Email: Wylee@ucmo.edu
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Coyte Cooper, Ph.D.
Dr. Cooper is an Assistant Professor of Sport Administration at the University of North Carolina at Chapel Hill. While he has taught a variety of Sport Management courses, his area of teaching specialization focuses on the business aspect of sport (e.g., Sport Economics/Finance, Sport Marketing). With an emphasis on issues in college athletics, Coyte has a directed line of research focusing on the challenges facing nonrevenue sport teams. In particular, he is currently working closely with the National Wrestling Coaches Association to develop research to help enhance the sustainability of college wrestling programs. He received his Doctorate in Sport Management from Indiana University-Bloomington in the fall of 2007. In addition to his academic background and research endeavors, Dr. Cooper has a rich sport industry background with various practitioner positions such as the assistant wrestling coach at Indiana University-Bloomington from 2004-2006 and a cameraman and production assistant at ESPN from 1999-2006. You can follow Dr. Cooper in Twitter at: www.twitter.com/uncaspire
In addition to upcoming articles accepted for publication in the International Journal of Sport Management and the Journal for the Study of Sports and Athletes in Education, Dr. Cooper’s recent publication include the following:
Cooper, C. G., & Weight, E. (2009). In Pursuit of Satisfaction & Fortification: Stakeholder perceptions of NCAA Intercollegiate Wrestling rules & regulations. Sport Marketing Quarterly, 18, 92-106.
Cooper, C. G. (2009). An “All-Star” initiative: Maximizing consumer interest at premier college wrestling events. Journal of Issues in Intercollegiate Athletics, 2, 64-75.
Cooper, C. G. (2009). The Athletic Administrator’s challenge: Balancing the gender-based promotional opportunities on intercollegiate athletic websites. Journal of Contemporary Athletics, 4(1), TBA.
Cooper, C. G. (2009). Team segmentation at the Big Ten Wrestling Championships. Team Performance Management, 15(3/4), 117-127.
Cooper, C. G. (2009). BCS conference coverage: The investigation of gender coverage within a major NCAA power conference. Women in Sport and Physical Activity Journal, 18(1), 18-27.
Cooper, C. G., & Cooper, B. D. (2009). NCAA website coverage: Do athletic departments provide equitable gender coverage on their athletic home Web pages? The Sport Journal, 12(2),
Cooper, C. G. (2008). NCAA website coverage: An analysis of similar sport team gender coverage on athletic department’s home Web pages. Journal of Intercollegiate Sports, 1(2), 227-241.
Birot, L., Pecout, C., & Cooper, C. G. (2008). Cinema sports news: Between factual information and propaganda. International Journal of Sport Communication, 1(2), 219-240.
RESEARCH AREAS: Issues in intercollegiate athletics (Emphasis: nonrevenue sport programs); Strategies to save college wrestling programs; Leadership development in academic and athletic settings
DISSERTATION TITLE: An Analysis of Intercollegiate Athletic Website Coverage Across Multiple Divisions
Dissertation Chair: Dr. Paul M. Pedersen
COURSES TAUGHT: Sport Economics/Finance, Sport Marketing, Sport & Event Management; Research Methods
Email: cgcooper@email.unc.edu
Phone: (919) 962-0959
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David Pierce, Ph.D.
Pierce is currently an assistant professor and coordinator of the undergraduate sport administration program at Ball State University in Muncie, Indiana. Pierce has co-authored eight peer-reviewed articles in regional, national, and international journals, given over fifteen academic presentations, and taught seven different courses in the sport management curriculum. During the fall he serves as the play-by-play radio voice of the Marian University football team. Prior to entering the doctoral program at Indiana, Pierce served four years as a video and technology assistant for the Indiana University football team, completed three internships with the Indiana University athletic department and the Indiana Fever, and officiated intramural basketball for five years. In addition to developing a line of research in NCAA policy, Pierce has worked extensively with the Office of Teaching and Learning to develop and assess immersive learning experiences. Pierce lives with his wife, Sara, in Fishers, Indiana.
Research Areas: NCAA policy, interscholastic sport sponsorship, sport management education
Dissertation Title: Applying Amateurism in the Global Sports Arena: Trend Analysis of NCAA Student-Athlete Reinstatement Cases Involving Amateurism Violations
Dissertation Chair: Dr. Lawrence W. Fielding
Courses Taught: Sport Finance; Event and Facility Management; Sport Sales; Issues in Intercollegiate Athletics; Strategic Management in the Sport Industry; Introduction to Sport Management
Email: dapierce@bsu.edu
Phone: 765-285-2275
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Erianne Allen Weight, Ph.D.
Dr. Erianne Allen Weight, who graduated in 2006, is an assistant professor within the Sport Management department at Bowling Green State University. She earned her B.S. in exercise and sport science and her M.B.A. at the University of Utah. She also competed as a hepthathlete during her tenure at the university. Weight has been a part-time faculty member at Parkland College in Champaign, Ill., an associate instructor at Indiana University, an assistant track coach for the University of Utah, and an associate director of camps and conferences for the College of Eastern Utah. She has taught sport marketing, sport and event promotion, sport finance, and strategic management in the sport industry. She is married to Matthew A. Weight, a commercial pilot and former University of Illinois wrestler. In her leisure time she enjoys spending time with her family, reading by a pool, running, hiking, and gardening.
RESEARCH AREAS: Sport discontinuation decisions, non-revenue sport financing, financial inequity within collegiate athletics, and the role of an entrepreneurial coach.
DISSERTATION: Entrepreneurship—A coaching strategy to sustain division I-A non-revenue sport vitality
Dissertation Chair: Dr. Lawrence W. Fielding
COURSES TAUGHT: Sport marketing; Sport and event promotion; Sport finance; Strategic management in the sport industry
Email: eweight@bgsu.edu
Phone: (419)372-2879
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Erin L. McNary, Ph.D
Dr. McNary is an Assistant Professor in the College of Global Business and Professional Studies Sports Management Program at Fontbonne University (St. Louis, Missouri, USA). She also serves as the Director of the Sports Management Program. While earning her master’s degree and Ph.D. from Indiana University, she was the Manager of Operations and Graduate Assistant for The President’s Challenge Program, a national physical activity and fitness awards program. During Dr. McNary’s time at Indiana University, she taught Sport Sales and Management of the Sport Enterprise. She currently teaches Introduction to Sports Management, Sports and Entertainment Marketing, and Current Issues in Sport. After finishing her undergraduate coursework at the University of Illinois (Champaign, Illinois, USA), Dr. McNary completed an internship at the Student Recreation Center at Arizona State University (Tempe, Arizona, USA). McNary also worked at The University of Texas-San Antonio Recreation Center as a Facility Coordinator and spent the following year teaching kinesiology courses at Northwest Vista College (San Antonio, Texas, USA).
Dr. McNary’s main scholarly areas of interest include sport management and sport communication specifically focusing on portrayals of race, gender, disability, type of sport and ethics in youth sport, marketing and sponsorship in youth sport, and the history, marketing and promotion of women in sport. Exploring teaching and learning in the discipline is an additional research interest. McNary enjoys spending time with family and friends, working out, yoga, and travel.
Research Areas: Sport Management, Sport Marketing, Sport Communication, Youth Sport, Social Issues in Sport, Sport Management Teaching and Learning
Dissertation Title: Using the Social Cognitive Theory of Mass Communication: An examination of article and photographic content of a youth sport magazine from 1989-2008
Dissertation Chair: Dr. Paul M. Pedersen
Email: emcnary@fontbonne.edu
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Patrick M. Kraft, Ph.D.
Dr. Kraft is the Senior Assistant Athletic Director for Marketing at Indiana University. Prior to coming back to Bloomington in his current role, he spent the previous year as a Clinical Professor of Sport Management in the School of Business Administration at Loyola University Chicago. Kraft was responsible for teaching undergraduate classes in sport media, sport law, facility management, fundamentals of sport marketing, social aspects of sport, sport finance, and global issues in sport. Kraft also taught sport law and sponsorship and retention at the MBA level within LUC’s Graduate School of Business.
Kraft received his Ph.D in Sport Management from Indiana University in June 2008. He received his master's degree in Sport Management from Indiana University in 2005, and his bachelor’s degree in Sport Marketing and Management in 2000. Kraft’s research is focused on brand development, brand equity, marketing, and sponsorship. Currently, Kraft is writing a scholarly textbook on Sport Sales which is co-authored by Kraft’s Dissertation Chair Dr. Miloch. Kraft is also actively involved in marketing and brand consulting. Kraft has been published in Sport Marketing Quarterly, the International Journal of Sport Management, and the International Journal of Sport Marketing and Sponsorship.
Prior to pursuing his doctorate, Kraft worked in both professional and amateur athletics with responsibilities including day-to-day event operations as well as the development and enhancement of local, national and international marketing programs. He has successfully solicited sponsorships and managed public relations efforts, promotional programs and fundraising initiatives with companies such as: AFLAC, All-State Insurance, Budweiser, Coca-Cola, Goodyear Tire, Speedo, and United Airlines. Furthermore, Kraft has worked with such media outlets as, NBC, ESPN, MTV, Spike TV, HD NET, Fox Sports Net, and several local affiliates. Kraft is an Indiana University Football Letterman and member of the I Association.
Research Areas: brand development, brand equity, marketing and sponsorship.
Dissertation Title: The Development of the sport brand in the 21st century
Dissertation Chair: Dr. Kimberly Miloch
Courses Taught: Undergraduate: sport media, sport law, facility management, fundamentals of sport marketing, social aspects of sport, sport finance and global issues in sport. MBA: Sport Law, Sponsorship & Retention. Undergraduate: sport media, sport law, facility management, fundamentals of sport marketing, social aspects of sport, sport finance and global issues in sport
Email: pkraft@indiana.edu
Phone: 812-856-1401
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Geoffre Sherman, Ph.D.
Sherman has completed his final year as a PhD student in the Sport Management area. His research focus is in the area of the history of the National Collegiate Athletic Association and legal and economic policy within intercollegiate athletics. Sherman served as a visiting lecturer for two years, served as an associate instructor for two years, and worked within the IU athletic department for six years. He spent time teaching courses in sport management, athletics in higher education, and sports information. Sherman, who is working on his dissertation entitled “Ensuring its existence: the NCAA as a cartel,” has presented at national sport management and sport law conferences. Prior to pursuing his doctorate, Sherman earned his master of science in kinesiology from Indiana University in 2001 and his bachelor of arts in journalism and mass communication in 2000. Sherman is currently in his second year as sports information director and an adjunct professor of sport management at Marian College, an NAIA-affiliated institution in Indianapolis with a startup football program. Sherman currently resides in Plainfield, Ind., with his wife, Tara, and enjoys soccer, baseball and playing the tenor saxophone.
RESEARCH AREAS: sport management, sports information, sports law
Dissertation Title: Ensuring its existence: the NCAA as a cartel
Dissertation Chair: Dr. Lawrence W. Fielding
Email: gsherman@marian.edu
Phone: (317) 955-6125
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Greg Jensen, Ph.D
Jensen currently is employed as a Vice President at T Squared Partners (TSP), LLC a New York based hedge fund where he serves as the head of due diligence coordination, ongoing investment monitoring, and portfolio maintenance. In this capacity, Dr. Jensen oversees TSP's due diligence process and is responsible for managing the portfolio company's post-investment performance. In addition to his responsibilities at TSP, Jensen currently serves as the Founder and President of Pristine Sports Management (PSM), LLC. PSM is a sport management firm that provides a full array of services to their clients to include: contract negotiation, marketing/endorsement and financial planning services.
Prior to TSP and PSM, Dr. Jensen served as a Captain in the United States Marine Corps as a “JAG”. During this time he was assigned as a Senior Defense Counsel providing a full range of litigation services to Marines stationed aboard the western half of the United States. In this capacity Jensen represented over 50 Marines as the lead defense counsel in both Special and General Courts Martial ranging from allegations of “Top Secret” security breaches to Murder.
Dr. Jensen completed his Ph.D. in Sport Management in May of 2009. Prior to graduation his extensive academic background included the following degrees from Indiana University: Doctor of Jurisprudence (J.D.) from the Maurer School of Law, M.S. (Kinesiology / Sport Management) and a B.S. (Finance) from the Kelley School of Business.
Dr. Jensen was a two-time letter winner on the Indiana University football team as well as team captain during his senior year. He is a National Football League Players Association Registered Contract Advisor and is a member of the Indiana Bar.
Research Areas: The sport agent and athlete relationship; The financial impact of sport on the economy.
Dissertation Title: In Whose Best Interest: Sports agents and limited disclosures.
Dissertation Chair: Dr. Lawrence W. Fielding
Email:gqj@tsquaredpartners.com
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ABD Students
Won-Youl Bae, ABD
Bae graduated from Dan Kook University in Korea with his bachelor’s degree in Japanese Literature, and received his second bachelor’s degree in Marketing at the University of Utah. He was a student-athlete in Korea. He played basketball at Dan Kook University (e.g., Division I) and received a full athletic scholarship for four years. Earning a master’s degree in Sport Administration and Facility Management at Ohio University, he completed an internship at the United States Golf Association for 2003 U.S. Open Golf Championship (Olympia Fields, Illinois).Currently, Bae is a Ph.D. candidate in Sport Management at Indiana University. He is going to defend his dissertation in October, 2009. In addition to his research areas noted below, his primary research interests lie in two areas: motivation and participation behavior. The first is to analyze the reasons why Korean professional female golfers have been successful in securing such a dominant position on the LPGA Tour. He is particularly interested in looking into the impact of Korean professional players’ motivation on the LPGA Tour. His second research interest (and the topic of his dissertation research) is to examine the participation behavior of Korean students (e.g., golfers who have Korean citizenship) who attend universities in the United States. He has been presented at numerous national and international settings, including the conferences affiliated with the Sport Marketing Association (SMA), the North American Society for the Sociology of Sport (NASSS), the College Sport Research Institute (CSRI), and the North American Society for Sport Management (NASSM). He has been an associate instructor in sport management classes. He has been teaching sport marketing and managing the sport enterprise classes for the last two years. He also has taught various activity courses at Indiana University including golf, basketball and volleyball. Furthermore, Bae is a basketball agent for the Korean Professional Basketball League. He is representing about 15 American players to help them to make a contract with Korean, Chinese, European, and East Asian teams. Bae is married to Ji-Soo Lee and they have two adorable children, Rachel and Timothy.
Research Areas: Sport Marketing, Sport Management, Sport Agency, Professional Golf
Dissertation Chair: Dr. Paul M. Pedersen
Email: wbae@indiana.edu
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Ryan Brewer, ABD
Brewer currently serves as Visiting Assistant Professor of Finance at Indiana University-Columbus (IUPUC), concomitant to completing a Ph.D. in Sport Finance at Indiana University-Bloomington. His primary research focus is on the valuation of certain sport enterprises. Brewer is published in the International Journal of Sport Communication (2008), Business Valuation Update (2008), and Law Journal Newsletters (2003), with articles on the topics of sport valuation, intellectual property valuation, and equity derivatives, respectively. Brewer has also written a sport economics book review (published in the International Journal of Sport Communication, 2008), and edited the seminal edition of a corporate finance text book, authored by Craig Holden, Ph.D., entitled, Excel Modeling & Estimation in Corporate Finance. In addition, Brewer has written executive and technical teaching papers for the Indiana CPA Society (Designing Cash Flow Models, 2005), and the Institute of Business Appraisers (Valuing Intellectual Properties and other Intangibles, 2006), where he has served as seminar instructor on numerous occasions. Since earning an M.B.A. in finance from the Kelley School of Business at Indiana University-Bloomington (2001), Brewer has accrued 8 years of professional valuation consulting experience, and has on several occasions testified as a valuation expert in the Federal and Indiana State Court systems. Prior to entering professional school, Brewer worked for 5 years as a risk management engineer for a Fortune 50 (U.S.) Corporation in Michigan and Indiana, ultimately attaining worldwide responsibilities for the development of regulatory and policy compliance programs. Brewer graduated with baccalaureate degrees in environmental health and mechanical engineering from Purdue University, West Lafayette (1994).
Ryan Brewer, whose focus is sport finance, presents his valuation model for college programs.
Research Area: Confluence of Image, Competition, and Value
Dissertation Chair: Dr. Paul M. Pedersen
Email: rybrewer@indiana.edu
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Sanghak Lee, ABD
Sanghak Lee is a doctoral candidate in the Sport Management program at Indiana University. He graduated from Korea Aerospace University in Korea with his bachelor’s in Business Administration (1996) and M.B.A. in Marketing (1999). Lee also gained his second masters degree (M.A. in Sport Marketing) from Indiana University (2007). Lee’s research interests focus on consumer behavior in sport such as sponsorship, endorsement, and pricing. He also tries to explain the phenomenon of sport business from strategic and historical perspectives. Economic effects is his another research topic. His dissertation examines mere exposure effects in sport sponsorship and the research findings will illustrate how sponsorship influences sport consumers’ perceptions and behaviors. He has published in the International Journal of Sport Communication (2009) and has submitted in International Journal of Applied Sports Science and Review of Educational Research. He has presented at NASSM (2008) and CSRI (2008, 2009) and accepted at SMA (2009). Lee also has a teaching portfolio. He has taught a graduate Sport Sponsorship and Retention class and two undergraduate Sport Marketing classes at Indiana University. Additionally, Lee has eight years of marketing and industry experience. He worked as Promotion Account Executive for TBWA Korea for five years. There, he planned and executed more than 40 advertising, promotion, event campaigns including the SK Telecom Open, one of the major men’s professional golf tournaments in Korea. He also planned and managed the BAT GT Championship, the biggest auto racing series in Korea, for British American Tobacco Korea. He has also published more than 70 news and magazine articles as a freelance writer for Daily Sport, Auto Racing, Aerospace and Defense, etc. For example, for three of the past four years Lee has been the only credential Korean sportswriter covering the Indianapolis 500. He loves to go to hiking with his wife and two daughters around Griffy Lake and Brown County State Park in his free time. He is also an avid fan of Indianapolis Colts and Pusan Lotte Giants (Korea Baseball Organization).
Research Areas: Sport marketing: sponsorship, endorsement, and pricing; Economic effects; History and marketing strategy of sport sponsorship and auto racing
Dissertation Chair: Dr. Paul M. Pedersen
Email: Lee74@indiana.edu
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Ryan Rodenberg, ABD
Rodenberg is a third year doctoral student at Indiana University and also serves as an Associate Instructor. Prior to entering academia, he served as Associate General Counsel at sports marketing firm Octagon in Washington, DC. He earned his law degree from the University of Washington in 2000 and his undergraduate degree from Creighton University in 1997. During law school, he worked at the ATP, Octagon, and Nike. He has published a number of academic articles in journals such as the Journal of Legal Aspects of Sport, the Entertainment and Sports Lawyer, the Journal of Intellectual Property, the Tulane Sports Lawyers Journal, Sports Litigation Alert, the Texas Review of Entertainment and Sports Law, and the Marquette Sports Law Review. Rodenberg has forthcoming pieces in the Journal of Legal Aspects of Sport, European Sports Management Quarterly, Gifted Child Quarterly, and Sports Litigation Alert. His website is www.sportslawprofessor.com. His speaking engagements have included presentations at the annual conferences for the Sports Lawyers Association, the Western Economic Association, the Association for Education in Journalism & Mass Communication, and the National Sports Law Institute. Rodenberg’s bar memberships include Indiana, Washington, and the U.S. Supreme Court. He enjoys spending time with his wife and infant son and playing tennis.
Research Area: Sports Law
Dissertation Chair: Dr. Lawrence W. Fielding
Email: rmrodenb@indiana.edu
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Young Ik Suh, ABD
Suh is a third-year doctoral student and also serves as an associate instructor for various sport management and sport marketing courses such as Managing the Sport Enterprise and Sales Management in Sport. His research areas are related to marketing and media in sport. He is interested in studying how new media such as the Internet influence sport consumption behavior and attitude and how sport marketers utilize new media as marketing and communicating tools. Furthermore, he has submitted several research papers at well-known journals such as Sport Marketing Quarterly and International Journal of Sports Marketing and Sponsorship and has made several presentations at prominent conferences such as NASSM, SMA, NASSS, and EASM. Suh received his bachelor’s degree in mechanical engineering and business administration as a double major at Sung Kyun Kwan University in Korea and he graduated with master’s degree in Sport Management from Florida State University. While earning his master’s degree, he completed an internship at Seminole Athletics Marketing at FSU. Currently, he also works as a volleyball agent for the KOrean VOlleyball federation (KOVO). Suh’s future goal is to teach at the university level while pursuing various research interests. In his free time he enjoys playing golf, reading, and spending time with friends.
RESEARCH AREAS: New Media, Consumer Behavior, Fantasy Sports, Sports Video Games, Service Quality
Dissertation Chair: Dr. Paul M. Pedersen
Email: yosuh@indiana.edu
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Antonio Williams, ABD
Williams is a 3rd year Doctoral Student, a non-tenure track faculty member, and the minority recruitment and retention coordinator at Indiana University’s School of Health Physical Education Recreation and Dance (HPER). He received his Bachelor’s of Science degree in Kinesiology/Sport Communications from South Carolina State University where he graduated Magna Cum Laude and was a two-time Presidential Scholar. Williams also holds a Master’s of Science Degree in Athletic Administration from Indiana University where he was a NCAA minority achievement scholar, and Indiana University minority scholar. In 2007, Williams became the youngest faculty member and the first African American to pursue a Doctorate in Human Performance (Sport/ Fitness marketing) at Indiana University. In addition, Williams is the visionary and CEO behind Black Health and Fitness.com and Tony Sentel Consulting LLC. Throughout his career in the sport and fitness industry, he has trained, taught, and inspired hundreds of students and clients. Williams has served in capacities such as, Strength Coach, Trainer, Professor, Consultant, and Administrator. His work has been featured in the St. Petersburg Times, the New York Times, and Fox News to name a few. He also lectures and consults on topics that include but are not limited to the marketing of fitness, benefits of exercise and physical activity, and consumption of sports and fitness within diverse populations. Williams is currently studying under the tutelage of Drs. Dae Hee Kwak and Lawrence Fielding. His dissertation is focused on the segmentation of the fitness market based on the perceived benefits of the consumer. More importantly, Williams is married to the lovely Crystal Williams.
Research Areas: Fitness Marketing, Brand Management, Advertising and Consumption through Video Gaming
Program of Study Chair: Dr. Lawrence W. Fielding
Email: aw22@indiana.edu
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