Master's in Sport Management

Dr. Dick Enberg, CBS Sports Broadcaster and School of HPER alum, talks with students during 'A Conversation with Dick Enberg'

Quick Links - Master's in Sport Management

Overview	Degree Requirements	Admissions	Faculty and Staff
Student Services	Undergraduate Program	PhD Program	IU Sport Marketing Alliance (IUSMA)
Guest Speakers in Program		Korea Trip - July 2009
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Overview

The graduate sport management program was founded in 1985 in response to a growing demand for better-qualified managers and administrators in professional and amateur sport. Since then the graduate sport management program has produced more than 150 graduates who are currently employed in the fields of professional, collegiate, and amateur sport. The course work provides an interdisciplinary approach to the study of sport management intended to provide a thorough foundation in business and sport while allowing flexibility for students to explore a wide variety of opportunities within the field.

Keep up with what's going on in the Sport Management and Communication program by checking out the program blog, located here iusportmgmt.wordpress.com/.

David Strahan from the Indianapolis Motor Speedway (IMS)
talks with students of K614 – Sport Sponsorship and Retention

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Degree Requirements

Master of Science in Kinesiology
Emphasis in Sport Management
36 credit hours with a minimum 3.0 GPA required for graduation

A. Required Courses
Nine (9) hours Foundations Courses with approval of major advisor

Course	Code	Title
HPER	K500	Reserach and Data Analysis in Sport (3)
HPER	T 590	Introduction to Research in HPER (3)
HPER	T 591	Interpretation of Data (3)
HPER	T 592	Statistical Techniques of Research (3)
HPER	T 691	Multivariate Statistical Analysis (3)
HPER	K 521	History of Sport in the US (3)
HPER	K 522	The Role of Sport in Society (3)
HPER	K 525	Psychological Foun. of Exercise and Sport (3)
HPER	K 585	American Sport Through Film (3)

Twenty-seven (27) hours Sport Management Emphasis
Students are required to take at least one (1) course from each of the six sections listed below. Students are required to specialize in either administration, marketing or communication with course work agreed upon by an advisor. Students must complete a minimum of 12 (12) hours in their designated specialization area. No course may be used to fill more than one requirement.

Photo of Jonathan Benedek, Assistant Director of Marketing for IU Athletics and alum of IU Sport Management Masters program, speaks with students in K580 Sport Communication.

Jonathan Benedek, Assistant Director of Marketing for IU Athletics and alum of IU Sport Management Masters program, speaks with students in K580 Sport Communication

Section 1: Administration

Course	Code	Title
HPER	K 500	Administration of Fitness Programs (3)
HPER	K 500	Sport Facility and Event Management (3)
HPER	K 584	Leadership in Sport Communication (3)
HPER	K 510	Administrative Theory of Competitive Sports Programs (3)
HPER	K 512	Issues in Commercial Sport (3)
HPER	K 513	Sport and Higher Education (3)
HPER	K 518	Governance in Sport Management (3)
HPER	K 611	NCAA Compliance (3)
HPER	K 581	Sales & Service Management in Sports (3)

Section 2: Law

Course	Code	Title
HPER	K 517	Contemporary Sport Law Issues (3)
HPER	K 511	Legal Issues (3)
HPER	R 544	Legal Aspects of Recreation (3)
HPER	K 611	NCAA Compliance (3)

Sport Management M.S. students and Faculty at the
Sport Management Bowling Social

Section 3: Marketing

Course	Code	Title
HPER	K 500	Issues/Topics in Sport Marketing (3)
HPER	K 500	Sport Brand Management (3)
HPER	K 500	Sport Facility and Event Management (3)
HPER	K 514	Sport Marketing and Sponsorship (3)
HPER	K 581	Sales & Service Management in Sport (3)
HPER	K 614	Sport Sponsorship and Retention (3)

Section 4: Strategy

Course	Code	Title
HPER	K 516	The Sport Industry (3)
HPER	K 518	Governance in Sport Management (3)
HPER	K 584	Leadership & Sport Communication (3)

Students in Dr. Skirvins K615 Financial Analysis in Sport Class visit with the Indiana Pacers.

Section 5: Financial Analysis

Course	Code	Title
HPER	K 615	Advanced Financial Analysis (3)
HPER	T 594	Finance and Budgeting (3)

Section 6: Communication

Course	Code	Title
HPER	K 500	Sport and New Media (3)
HPER	K 500	Content Management in Sport Communication (3)
HPER	K 580	Sport Communication (3)
HPER	K 582	Creative Sports Writing (3)
HPER	K 583	Sport Public Relations (3)
HPER	K 586	Understanding Sport Media (3)
HPER	K 584	Leadership in Sport Communication (3)
HPER	K 500	Seminar in Sport Information Systems (3)

Students in Creative Sport Writing (K582) visit the offices of the Indianapolis Star.

B. Competency Requirements
Students must meet the following competency requirements by showing coursework equivalents either prior to entering the program or during the initial semesters of graduate study. Competency requirements will vary according to specialization. Check with an advisor.

Course	Code	Title
HPER	P 333	Sport in America (3) OR
HPER	K 521	History of Sport in the US (3)
HPER	P 405	Introduction to Sport Psychology (3) OR
HPER	K 525	Psychological Found of Exercise & Sport (3) OR
HPER	K 522	The Role of Sport in Society (3)
HPER	T 591	Interpretation of Data (3) OR
HPER	K 500	Research and Data Analysis in Sport (3)

Electives
Elective courses allow the student to specialize. Electives must be chosen in consultation with the student's major advisor. Students have access to graduate courses within the School of HPER and outside the School. Many students elect HPER K605: Internships in Sports Management (maximum of 3 credits).

Sportswriter SukTae Ko (accompanied by sports photojournalist Taekyung Lee) recently spoke in the sport management program (the interpreter was Sport Management Ph.D. graduate Won-Youl Bae). Ko and Lee – sports journalists from The Chosun Ilbo Daily (Seoul, South Korea) – visited with students in “Sport Communication (K580)” and interviewed sport management faculty and students.

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Admissions

To be eligible into the Master of Science in Kinesiology program, students must:

1. Hold a degree from a four-year accredited institution.
2. Have an undergraduate academic average of at least 2.8 (on a 4.0 scale)
3. Submit scores from the Graduate Record Examination (GRE)
4. Complete the online application located at the following web address: http://www.gradapp.indiana.edu.
5. Present three letters of reference and a personal statement.

Admission to the program is competitive. Only the top 20 students meeting these standards will be admitted to the fall semester class.

Dr. Choong Lim and Dr. Patrick Walsh are the co-directors of the Indiana University Sport Management Master's Program.

For information about admissions and application materials for the Master’s Program, please send an email to aasmiu@indiana.edu.

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Faculty and Staff

Photo of Graduate Faculty in Sport Management, Sport Marketing, and Sport Communication (from left to right): Paul M. Pedersen, Ph.D., Larry Fielding, Ph.D., Galen Clavio, Ph.D., Gary Sailes, Ph.D., Choonghoon Lim, Ph.D., Patrick Walsh, Ph.D., and Antonio Williams, Ph.D.

Graduate Faculty in Sport Management, Sport Marketing, and Sport Communication (from left to right): Paul M. Pedersen, Ph.D., Larry Fielding, Ph.D., Galen Clavio, Ph.D., Gary Sailes, Ph.D., Choonghoon Lim, Ph.D., Patrick Walsh, Ph.D., and Antonio Williams, Ph.D.

Sport Management and Sport Communication Doctoral Students

Student links open in new window.

Photo of Sport Management Doctoral Students at Indiana University.
Doctoral Students

Visit our Sport Management, Sport Marketing, and Sport Communication Doctoral Alumni page for more information about our graduates.

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Services

A variety of services are available to each Sport Marketing and Management student at Indiana University. Whether you are looking to view your Bursar, registration or final exam information, the resources are available.

Looking for career advice? Check out the the Career Center.

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Guest Speakers in Program

For more information about our gues speakers, click Sport Communication and Sport Marketing & Management - Guest Speakers. Page will open in new window.

Kyle Kuhlman and Nate Wiechers, both Assistant Directors of Media Relations with IU Athletics

Sportswriter SukTae Ko of The Chosun Ilbo Daily
(Seoul, South Korea)

Barbara Osborne, University of North Carolina

Chris Greenwell, University of Louisville

Coyte Cooper, Bowling Green State University

Coyte Cooper, University of North Carolina

Fritz Polite, University of Tennessee

Warren Whisenant, University of Miami

Tassos Kaburakis, Southern Illinois University - Edwardsville

Tassos Kaburakis, St. Louis University

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