Sport Marketing & Management
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Mission Statement
The Department of Kinesiology Sport Marketing & Management Program strives to continue its tradition of excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sport marketing / management to students, colleagues, professionals in the sport business industry, and to the field of sport management through demonstrated excellence in teaching, research, and service.
Undergraduate Program Overview
Indiana University recognizes the significance of the $650 billion commercial sports marketing industry and the demand in the sports community for better prepared professionals. In 1985, the School of HPER began the undergraduate Sport Marketing and Management Program.
By 1988, the Sport Management Program had gained popularity at both the undergraduate and graduate levels. The curriculum was revised to include classes from the Kelley School of Business as the thrust of the program began to strongly emphasize the business of sport. In addition, the internship program was expanded to include ninety-five percent of the graduating class.
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J.D. Campbell, Director of Media Relations for the IU Athletic Department, speaks to students in P329 – Issues in Sport Communication. |
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The philosophy of the Sport Marketing and Management Program is based on a theoretical foundation in course work with a practical application to prepare graduates for success in the field of commercial sports. The curriculum includes classes from a variety of disciplines and an internship program designed to give the student hands-on experience in the field.
Kevin Anderson, an alum of the program employed with the New England Patriots, speaks to students in P329 – Issues in Sport Communication
Degree Requirements
Bachelor of Science in Kinesiology
Major in Sport Marketing & Management
124 credit hours with a minimum 2.0 GPA required for graduation
Admissions
Students who have been admitted to Indiana University are eligible to be considered for admission to the Sport Marketing and Management Program in the School of Health, Physical Education, and Recreation by meeting the following requirements.
1. Completion of 40 credit hours of college course work that counts toward graduation. This course work may be completed at Indiana University or at another accredited institution offering comparable course work. The applicant must be in good academic standing.
2. Successful completion of the following five prerequisite courses:
| Business A201 or A202 (P: A100) |
| Business L201 (P: Sophomore standing) |
| Economics E201 or E202 |
| HPER P211 |
| Mathematics M118 or A118 or both D116-D117 or M119 |
For purposes of admission, the average of the grades earned in the prerequisite courses will be used to compute the GPA. For repeated courses, the highest grade will be used in the computation of the prerequisite average GPA.
3. Submission of an application by the required deadline. Undergraduates are admitted to the Sport Marketing and Management Program twice each year. The application deadlines for admission are December 1 and May 1. Students will be notified of admission no later than February 15 and June 1. Grades for all prerequisite course work must be on the student’s University transcript by the end of the fall or spring semester of application. Applications are available at the School of Health, Physical Education, and Recreation, Records Office, Room 115.
4. Participation in the Sport Marketing and Management Orientation Program. After receiving an offer of admission, students are required to attend an orientation program at a time specified in the offer. Failure to attend this orientation program may cause the offer of admission to be withdrawn.
Applications are reviewed on an individual basis. Admission will be based upon the applicant’s GPA (both prerequisite course and cumulative GPA), but other factors will be considered such as trend in grades, experience in sport activities, sport related work or volunteer experience, and other relevant skills and experiences.
A maximum of 60 new students will be accepted into the Sport Marketing and Management Program each year. Admission is competitive. Generally students apply during their sophomore year.
Career Opportunities
The sport marketing and management major develops skills necessary for entry into the sports marketplace. Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports. Our former students have assumed a number of professional and internship positions with major teams and sports organizations. Our graduates serve as mentors to our undergraduate majors and often return to campus as guest speakers in our classes. The Hoosier Sports Business Organization (HSBO), to which many of our students majors belong, plays an active role in locating internship and employment opportunities for its members.
Faculty and Staff
- Lucinda Cousins
- Larry Fielding, Ph.D.
- Liz Gregg, Ph.D.
- Gwen Hamm
- Cindy Moore
- Margaret Lion
- Choong Hoon Lim, Ph.D.
- Paul M. Pedersen, Ph.D.
- Gary Sailes, Ph.D.
- Susan Simmons, Ph.D.
- Antonio Williams
Associate Instructors & Doctoral Students
- Won-Youl Bae, ABD
- Ryan Brewer
- Sanghak Lee
- Woo Young Lee
- Tywan Martin
- Erin McNary, ABD
- Ryan Rodenberg
- Katie Shea
- Young Ik Suh
- Antonio Williams
Services
A variety of services are available to each Sport Marketing
and Management student at Indiana University.
Whether you are looking to join the Hoosier Sports Business Organization (HSBO) or you would
just like to view your Bursar, registration or final exam information, the resources
are available.
Looking for career advice? Check out the the Career
Center.
