Sport Marketing & Management
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Mission Statement
The Department of Kinesiology Sport Marketing & Management Program strives to continue its tradition of excellence in the creation and dissemination of knowledge, technical skills, and conceptual understanding of contemporary sport marketing / management to students, colleagues, professionals in the sport business industry, and to the field of sport management through demonstrated excellence in teaching, research, and service.
Undergraduate Program Overview
Indiana University recognizes the significance of the $650 billion commercial sports marketing industry and the demand in the sports community for better prepared professionals. In 1985, the School of HPER began the undergraduate Sport Marketing and Management Program.
By 1988, the Sport Management Program had gained popularity at both the undergraduate and graduate levels. The curriculum was revised to include classes from the Kelley School of Business as the thrust of the program began to strongly emphasize the business of sport. In addition, the internship program was expanded to include ninety-five percent of the graduating class.
 School alumnus and world-famous broadcaster Dick Enberg talks with IU Sport Communication students during an appearance in October 2010. |
 .Nansheng Chen, the Secretary General of the Chinese Basketball Association, visits NCAA headquarters after guest speaking at Indiana University. |
Sport Marketing/Management alum and New England Patriots employee Kevin Anderson on the field with fellow IU alums Courtney Roby, Chris Taylor, and Tracy Porter.
The philosophy of the Sport Marketing and Management Program is based on a theoretical foundation in course work with a practical application to prepare graduates for success in the field of commercial sports. The curriculum includes classes from a variety of disciplines and an internship program designed to give the student hands-on experience in the field.
Sport Marketing & Management faculty members Dr. Kwak, Dr. Eagleman, and Dr. Clavio meet with Joe Buck, a six-time Emmy winning sports broadcaster and former IU student.
Jay Souers, Vice President of Sponsorship Sales for the Indianapolis Colts, speaks in P426 - Sport Sales Management.
An IU Athletic Department employee oversees sales calls made by students in P426 - Sport Sales Management. Students gain hands-on experience in the class by developing sales leads and selling tickets to IU athletic events.
Degree Requirements
Bachelor of Science in Kinesiology
Major in Sport Marketing & Management
124 credit hours with a minimum 2.0 GPA required for graduationOlder Requirement Lists - Note Dates:
Admissions
Students who have been admitted to Indiana University are eligible to be considered for admission to the Sport Marketing and Management Program in the School of Health, Physical Education, and Recreation by meeting the following requirements.
1. Completion of 40 credit hours of college course work that counts toward graduation. This course work may be completed at Indiana University or at another accredited institution offering comparable course work. The applicant must be in good academic standing.
2. Successful completion of the following five prerequisite courses:
| Business A201 or A202 (P: A100) |
| Business L201 (P: Sophomore standing) |
| Economics E201 or E202 |
| HPER P211 |
| Mathematics M118 or A118 or both D116-D117 or M119 |
For purposes of admission, the average of the grades earned in the prerequisite courses will be used to compute the GPA. For repeated courses, the highest grade will be used in the computation of the prerequisite average GPA.
3. Submission of an application by the required deadline. Undergraduates are admitted to the Sport Marketing and Management Program twice each year. The application deadline for admission is December 1. Students will be notified of admission no later than February 15. Grades for all prerequisite course work must be on the student’s University transcript by the end of the semester of application. Applications are available at the School of Health, Physical Education, and Recreation, Records Office, Room 115.
4. Participation in the Sport Marketing and Management Orientation Program. After receiving an offer of admission, students are required to attend an orientation program at a time specified in the offer. Failure to attend this orientation program may cause the offer of admission to be withdrawn.
Applications are reviewed on an individual basis. Admission will be based upon the applicant’s GPA (both prerequisite course and cumulative GPA), and generally students should have a minimum GPA of 3.0 to be considered for admission. Other factors will be considered as well, such as trend in grades, experience in sport activities, sport related work or volunteer experience, and other relevant skills and experiences.
A maximum of 60 new students will be accepted into the Sport Marketing and Management Program each year. Admission is competitive. Generally students apply during their sophomore year.
Additional Information
Individuals with further questions are encouraged to contact Dr. Galen Clavio, Coordinator of the Undergraduate Sport Marketing and Management Program. Contact the program through sprtmgmt@indiana.edu.
Career Opportunities
The sport marketing and management major develops skills necessary for entry into the sports marketplace. Employment opportunities are directed to the fields of professional sports, amateur sports, and intercollegiate sports. Our former students have assumed a number of professional and internship positions with major teams and sports organizations. Our graduates serve as mentors to our undergraduate majors and often return to campus as guest speakers in our classes. The IU Sport Marketing Alliance, to which many of our students majors belong, plays an active role in locating internship and employment opportunities for its members.
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J.D. Campbell, Director of Media Relations for the IU Athletic Department, speaks to students in P329 – Issues in Sport Communication. |
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Faculty and Staff
There are seven fulltime professors in the undergraduate sport marketing and sport communication programs at Indiana University-Bloomington. The faculty are (from left to right): Dr. Paul M. Pedersen, Dr. Larry Fielding, Dr. Galen Clavio, Dr. Gary Sailes, Dr. Choonghoon Lim, Dr. Patrick Walsh, and Dr. Antonio Williams.
- Galen Clavio, Ph.D.
- Lucinda Cousins
- Larry Fielding, Ph.D.
- Gwen Hamm
- Choong Hoon Lim, Ph.D.
- Margaret Lion
- Cindy Moore
- Paul M. Pedersen, Ph.D.
- Gary Sailes, Ph.D.
- Susan Simmons, Ph.D.
- Patrick Walsh, Ph.D
- Antonio Wiliams, Ph.D.
Associate Instructors & Doctoral Students
- Jason Chung
- Evan Frederick
- Jacqueline Lee
- Isabell Rhenwrick
- Katie Shea
- Young Ik Suh
- Antonio Williams
- Chad Witkemper
- Cara Wright
- Matt Zimmerman
Services
A variety of services are available to each Sport Marketing
and Management student at Indiana University.
Whether you are looking to view your Bursar, registration or final exam information, the resources
are available.
Looking for career advice? Check out the the Career
Center.
