Christine Von Der Haar
Phone: (812) 856-4198
Office: Ballantine 810
Office Hours: Monday/Wednesday: 1-2pm and by appointment
Christine Von Der Haar received her Ph.D. in sociology from Indiana University in 1985. She also holds masters degrees in journalism and education. Her primary interests include media, public opinion, and social psychology. Her book Social Psychology: A Sociological Perspective was published by Prentice Hall in 2005.
Professor Von Der Haar’s interest in the media took root at CBS News where she served as the Manager of Surveys for the CBS/New York Times poll. In this position, she worked with reporters and producers covering political campaigns and elections. This experience allowed her to observe how two major media organizations operate on a daily basis. It also provided remarkable insight into how the media cover elections and wars.
As a faculty member in the Liberal Arts and Management Program, Professor Von Der Haar will teach L216 Global Marketing and Advertising. Her interest in advertising dates back to 1989 when she team-taught analytical problem solving for the Business and Liberal Arts program at Queens College (CUNY). In this position, she learned the basics of advertising from a master—a Senior Vice President and Director of Marketing Planning for McCann-Erickson who managed the Coca-Cola account at the time. At his invitation, she had the rare opportunity to attend a meeting of executives representing an array of advertising giants such as Maybelline and PepsiCo. In the years since this memorable experience, Professor Von Der Haar has kept her interest in advertising alive in the media and society classes that she teaches for the Sociology Department. She now looks forward to tackling the challenge of a global advertising with her LAMP students.