"...and touch the universal heart."
Marketing Riley

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Commercial ventures quickly recognized Riley's marketability. His picture began to appear on stationary, can labels and menus. Rooms and restaurants were named after him. Bobbs-Merrill, Riley's publisher, issued postcards and broadsides printed with favorite poems. A. E. Little published sympathy cards with "He is Just Away," the poem Riley wrote in memory of Civil War General W. H. H. Terrell. His poetry was set to music. Packets of souvenir cards containing photographs of places with Riley association were produced, commemorative stamps issued and medallions struck. The man born in a log cabin in Greenfield, Indiana was a national phenomenon and superstar.