Library Resources for C315: Advertising and Consumer Culture

On this page: Finding Magazines and Journals in the Library | Electronic Indexes | Books about Magazines

Finding Journals and Magazines in the Library

To find a journal or magazine in the IUB Libraries, search IUCAT for the title of the magazine or journal.
Step 1: Enter the title in the first box on the Keyword or Exact Search screen.
Step 2: Click on "Periodical Title." (Here's what steps 1 and 2 look like.)
Step 3: Your search results may include more than one entry for the title you are looking for. Find the one that looks closest to the one you want and click on "Display." (Here's step 3)
Step 4: Look at the Location and Holdings. Under Holdings, you'll see if the years you want are available. Location tells you where to go to get the item. (Note: if the location is "RC Secure" or "Secure Area," you must request the item at the Circulation Desk.)(And here's step 4.)
Step 5: If you didn't see what you needed, go back to the search results and see if there is another entry for your title.

Electronic Indexes

Authorized IU Bloomington Users Reader's Guide Retrospective
Complete index of 150-200 most widely circulated American periodicals. Citations only: follow the steps above to find the original publications in the Library.

Authorized IU Bloomington Users New York Times, 1851-1985
Electronic archive of the New York Times, 1851-1985. Searchable full text and page images.
Use Guided Search to search for ads.
The New York Times is the only complete U.S. newspaper archive available electronically, but other newspapers are available on microfilm.

Books about magazines
American mass-market magazines. (New York: Greenwood Press, 1990) Reference Reading Room, PN4877 .A48 1990.

Women's periodicals in the United States : consumer magazines. (Westport, Conn.: Greenwood Press, 1995) Reference Reading Room, PN4879 .W6 1995 (also available in the Journalism Library).

Search for additional guides and bibliographies in the Reference Reading Room catalog.

March 10, 2003

Ann Bristow and Celestina Wroth,,
(812)855-8028 or 855-1336