Advertising/Public Relations

At IC/US

Careers in Advertising. IC/US Career Reference Call Number: HF5827. P378
Describes the advertising field and gives an overview of various advertising opportunities (creative services, media, account services, production, administration, etc.). Includes a section on eduction, resumes, and interviewing.

Career Opportunities in Advertising and Public Relations. IC/US Career Reference Call Number: HF5828.4. F54
Provides 2-3 page descriptions of over 100 advertising and public relations careers. Entries include salaries, employment/advancement prospects, education and training, experience/skills/personality traits, and tips for entry into the profession.

Making It In Public Relations: An Insider's Guide to Career Opportunities. IC/US Career Reference Call Number: HM1221. M64
Gives an overview of the public relations field, with commentary on various types of public relations work (public affairs, entertainment, investor relations, healthcare communications, etc.).

Online


About: Career Source-Advertising: Links to articles about advertising, the myths surrounding the field, the fundamentals of getting hired, and the differences between advertising and public relations.
Advertising Association: Getting into Advertising: Describes the business of advertising and its varied career paths, giving job apptitude and practical advice about employers.
AdAge.com Career Center: Gives job listings for advertising, communications, creative services, marketing, and sales positions.
IUB School of Journalism: Advertising Advising Guide: A guide developed by the IUB School of Journalism for students preparing for advertising careers, with information about academic preparation, internships, and porfolios. Gives specifics for what IU has to offer for those interested in advertising.
Public Relations Society of America: The Public Relations Profession: An overview of the public relations field, with salary statistics and practitioner thoughts. Job listings and the opportunity to post a resume is available.
WetFeet: Public Relations: Career guide for those interested in public relations. Includes and overview of day-to-day responsibilities and the professional qualities needed to succeed.
Advertising/Public Relations majors may also wish to view the Art, Consulting, and Marketing web pages. For job postings and information about employers in advertising and public relations, go to our online Job Resources.

Interested in graduate school or getting your MBA? Take a look at our educational resources for graduate program listings, financial aid sources,
and GRE tips, or check out our MBA/GMAT web page for a description of the MBA, application procedures, and GMAT study guides.

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