Marketing

At IC/US

Careers in Marketing. IC/US Career Reference Call Number: HF5415.122 .S72
Describes the evolution and scope of the marketing field, and provides an overview of various careers paths (marketing research, product development, retailing, global management, etc.). Includes a section on how to begin a successful career in marketing.

Harvard Business School Guide to Careers in Marketing. IC/US Career Reference Call Number: HF5415.35 .M36
Gives a survey of the profession, interviews with three Harvard Business School marketing alumni, answers to marketing career questions by real-world professionals, and profiles of marketing companies.

Real People Working in Sales and Marketing. IC/US Career Reference Call Number: HF5415.35 .C36
Surveys the training, outlook, salaries, and related fields for marketing managers. Includes real-world interviews with marketing managers, giving tips and expert advice.

Vault Career Guide to Marketing and Brand Management. IC/US Career Reference Call Number: HF5415.35. G66
Provides an overview of the brand management field, giving tips for building a marketing foundation. Has resume and interviewing advice and includes marketing cases.

Online

American Marketing Association: Career Center

Search job listings, post a resume, or look at career strategies from the American Marketing Association.

careerbuilder.com: Sales & Marketing Jobs

Sales and marketing job listings categorized by city and state.

KnowThis.com: Marketing Careers and Marketing Job Search

Links to numerous topical articles about marketing and job hunting assistance and employment postings.

Marketing Research Association: Career & Training

Provides an overview of the market research career field, with links to classifieds, internship opportunities, job descriptions, and career guides.

University of Southern California-Marshall: Marketing Career Paths and Descriptions

Describes marketing career paths, with a listing of entry-level positions and requisite personal qualities for each, and links to marketing-focused and career web resources.

Vault: Media & Marketing

Includes sample interview questions tailored to specific media and marketing career paths, “a day in the life” series, company snapshots, and in-depth employer information (salaries, hiring process, workplace culture, etc.).

Marketing majors may also wish to view the Advertising/Public Relations, Consulting, and Entrepreneurship web pages. For job postings and information about employers in marketing, go to our online Job Resources.

Interested in graduate school or getting your MBA? Take a look at our educational resources for graduate program listings, financial aid sources,
and GRE tips, or check out our MBA/GMAT web page for a description of the MBA, application procedures, and GMAT study guides.

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