Buying and givingKelley School study on shopping; COP’s Philanthropic Giving Index | |
| A study released last month by IU’s Kelley School of Business and KPMG LLP, a professional services firm, found that consumershave definite views on what they are looking for in the ideal shopping experience—both on line and in the store—and more complex technologies are not at the top of their wish list. The findings were revealed in “Creating the Ideal Shopping Experience: What Consumers Want in the Physical and Virtual Store.” The research measures consumers’ acceptance of technology and offers insights on how consumers want to shop. Consumers had the strongest negative reactions to personalization options that make product recommendations based on a customer’s preference profile. For example, 21 percent of shoppers disliked having a handheld scanner tell them which products match their personal profile. Also, 36 percent of respondents preferred not to have in-store prices that change daily based on stock levels and competition. You can read about the report at this Web site:
http://www.iuinfo.indiana.edu/ocm/releases/techshop1100.htm The IU Center on Philanthropy compiles a semi-annual Philanthropic Giving Index, a report that reveals current trends and future expectations in American philanthropic giving. Take a look: | |
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Publication date: December 8, 2000
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