This university-wide office supports the Vice President for University Relations by strengthening enrollment, support, partnerships, and goodwill through:

• enhancing and guiding IU's reputation
• communicating IU's value to key constituents

University Marketing practices integrated marketing communications—a research-driven, comprehensive approach that uses a strategic mix of communications tactics to engage, inform, and influence target audiences. This once unique (but now widely copied) approach has positioned the decade-old office as a national leader in the marketing of higher education.

University Marketing provides a wide range of services—nearly all of which are free of charge—to partners engaged in strategic-planning relationships.

University Marketing works closely with the marketing communications and admissions offices on each of IU's campuses.