- 8:30 - 9:45 a.m.
- Registration, Continental Breakfast, and Social Time
- Entrance Foyer, Whittenberger Auditorium
- 9:45 - 10:00 a.m.
- Welcome and Briefing on Conference Expectations
Introduction of Executive Vice President John S. Applegate
- William Stephan, Vice President for Engagement
- Whittenberger Auditorium
- 10 - 10:45 p.m.
- We’ve Gotten Them Here . . . Now What?: Affordability, Completion, and Student Success
Degree completion is the linchpin of much of what universities seek to accomplish: affordability, student success, provision of valuable credentials, and productivity. This talk focuses on the factors that build a culture of completion, the centerpiece of which is shared responsibility between the university and its students. It also explores the role of Communications and Marketing in going beyond recruitment to ensure students are active participants in the culture of completion from the very beginning.
- John S. Applegate, Executive Vice President for University Regional Affairs, Planning, and Policy
- Whittenberger Auditorium
- 10:45 - 11:30 a.m.
- The IU Online Initiative and the IU Office of Online Education – Organizing to Take Advantage of Changing Expectations of Higher Education
In this session, we will explore the ways in which the Internet is transforming higher education, and overview IU Online and other initiatives of the Office of Online Education to ensure that IU is well-prepared to deliver high quality education to students, regardless of whether they are on-campus, online, or both.
- Barbara Bichelmeyer, Ph.D., Associate Vice President for University Academic Planning, and Policy; Director, Office of Online Education
- Whittenberger Auditorium
- 11:30 a.m. - 1:30 p.m.
- Are You Ready to Help Make the IU Brand Bold?
The research is complete, the tagline defined and now it’s time to go to the next level. Having a true brand is more than the possession of a tagline, it has to be about obsessing an idea, a decision that that we can support and embrace.
It’s about being bold. Bold enough to break through the interruption of information we call advertising, PR and marketing. Bold enough to reach tough-to-reach target audiences. Bold enough to look through thousands of pages of raw data to find insight to our customers. Bold enough to unite and build our strength from each other. Bold enough to make sure we show the world that at Indiana University we know What Matters. Where It Matters.
- Valerie Peña, Associate Vice President, Branding and Marketing, and Chief of Staff
Rebecca Salerno, Director, Creative Services
- Alumni Hall/Solarium
- 1:30 - 1:45 p.m.
- Moving break
Time for participants to move between Alumni Hall and Whittenberger Auditorium
- 1:45 - 3:00 p.m.
- Beyond the Numbers: Strategically measure and achieve marketing objectives
Your website is one of your most powerful marketing and communication tools. It can serve several important purposes, from informing prospective students about academic programs to selling tickets to athletics or cultural events.
So, how do you know if your website is accomplishing your goals? What improvements can make the largest impact? In this session, you will explore methods for using web analytics to strategically measure and achieve marketing objectives.
Dodson is a Professor of higheredexperts.com, a well-recognized network of blogs about higher education marketing and analytics
- Joshua Dodson, Web Analytics Instructor, Higher Ed Experts
- Whittenberger Auditorium
- 3 - 3:15 p.m.
- Break
- Conference Lounge (mezzanine floor located near Tree Suites) or Whittenberger Foyer (located on first floor)
- 3:15 - 4:30 p.m.
- Breakout Sessions
- Your Website as a Platform: The Secrets to Getting Found on the Web
Your website should never be a one-and-done investment. In today's marketplace, your website functions as your primary platform. It's the main point of interaction with students, faculty and staff, alumni, and donors. But are people finding what they need and are they coming back for more?
We can help you find out. Learn how to use the power of analytics to see how your website's performing and uncover opportunities for improving search engine optimization (SEO). This session will provide you with an introduction to analytics and SEO. In addition, you can learn about IU Communications' latest advanced analytics and SEO products.
Presenters:
- Bob Molnar, Web Production Manager
- Amber Page, Content Specialist
- Beyond the Press Release
Press releases are a powerful tool for sharing news about IU, your campus, school or program but there are other ways to reach your audience. In this session, we discuss the importance of knowing your audience as well as IU Communications' role in helping schools/campuses gain news coverage. We also will share ideas for using social media, story pitches, blogs and other methods for telling your stories.
Presenters:
- Mark Land, Associate Vice President, IU Communications
- Ryan Piurek, Director, News and Media, IU Communications, Bloomington Office
- Margie Smith-Simmons, Director, News and Media, Indianapolis office
- Digital Marketing Case Studies: Creating Memorable Experiences for Prospective and Current Students
How do you use the research you gather from Google analytics, focus groups, and student and parent feedback to shape and improve web experiences? We’ll examine how the IU Bloomington Office of Admissions, IU Bloomington Office of First Year Experiences, the IUPUI Division of Student Life, and the IU School of Education are using these research methods and tools to create websites and supporting communications that are informative, user friendly, engaging, and fun for students and parents. You’ll learn how to incorporate these methods in your own work to create more effective and measureable results.
Presenters:
- Andrea Anderson, Director, External Affairs and Special Projects, IUPUI Division of Student Life
- Emily Arth, Associate Director, First Year Experience Programs; Coordinator, Hoosier Link
- Beth Smith, Director, Branding and Marketing Initiatives, School of Education
- Chase McCoy, Senior Assistant Director of IU Bloomington Admissions
- Look Who's Talking: How Your IU Colleagues are Effectively Using Social Media
Running low on social media content ideas? Fill up with the help of fellow IU marketers. Learn how to integrate social media into a multifaceted marketing strategy, see examples from successful campaigns, and get tips on engaging your audience. A question-and-answer session will follow short presentations.
Presenters:
- John Dalton, Director, Communications and Marketing, IU East
- Alain Barker, Director, Marketing and Publicity, IU Jacobs School of Music
- Brooke Feldman, Marketing Assistant Coordinator, IU Jacobs School of Music
- Hannah H. Carroll, Web Content Specialist, IU Alumni Association, IU Foundation
- Write A Song, Build A Team
Jeff makes a return visit to IU after hosting his "HIT" session with us at the January 2011 Conference.
These interactive and fast-paced sessions focus on collaborative songwriting as the tool to organizational success as a team. From the early days of Popular music, songwriting has often been a collaborative effort between multiple writers. In these unique team building sessions we will demonstrate how the notes in a chord of music are the equivalent to members of your team!
The session will focus on practicing active collaboration, creating a culture of listening, fostering creative problem solving, and learning to find one's voice as part of a team. Attendees will "build" customized songs that focus on the conference's mission and theme. This time around, Jeff is thrilled to be joined by Nashville Recording Artist and Songwriter, Sherrie Austin, as his co-facilitator!
Presenters:
- Jeff Jacob, Team Building Facilitator/Songwriter
- Sherrie Austin, Singer/Songwriter
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- 4:30 - 5:30 p.m.
- Best Works of 2012 Calendar Year
Top Five selections as pre-determined by the Conference Planning Committee each have 10 minutes to present
Please vote for “People’s Choice/Best of Show” via your hand-held device or paper ballots available at the registration table on Tuesday morning, June 4th. “People’s Choice/Best of Show” as selected by the Conference registrants to be recognized at June 4th luncheon.
- Whittenberger Auditorium
- 8:15 - 9:00 a.m.
- Registration, Continental Breakfast, and Social Time
Voting continues for “People’s Choice/Best of Show”
- Entrance Foyer, Whittenberger Auditorium
- 9 - 10:00 a.m.
- How To Become a Stellar Team - Part I
During this presentation, participants will learn what makes a great team and create their own team “scorecard” that will help them assess their current team’s functioning and create an action plan to improve their team’s performance.
The session will cover thinking styles using the HBDI (Hermann Brain Dominance Instrument) to identify participants learning/thinking style and discuss implications for their own team’s function.
Team building activities that people can use to build the capacity of their team will be shared with the group.
Extensive handouts will be provided.
- Patrick Sanaghan, Ed.D., President, The Sanaghan Group
- 10 - 10:15 a.m.
- Break
- 10:15 - 11:30 a.m.
- How To Become a Stellar Team - Part II
- Patrick Sanaghan, Ed.D., President, The Sanaghan Group
- 11:30 a.m. – 1:00 p.m.
- Lunch
“People’s Choice/Best of Show” for Best Works of 2012 is announced and recognized.
Showcase 2012 CASE V and/or CASE National Award winners and Telly Awards, etc. recognitions over lunch
- Alumni Hall/Solarium
- 1 – 1:15 p.m.
- Moving break
Time for participants to move between Alumni Hall and Whittenberger Auditorium
- 1:15 – 2:45 p.m.
- HELP! CICP, JIC? What the heck are these things and what do I do with them?
Diane Mack, Debbi Fletcher, Carlos Garcia and Joe Romero have spoken at the IU Marketing and Communications retreat in the past and are here today to offer an update, as well as to answer questions, on the status of the university’s Emergency Management and Continuity plan. After you yell, “Help,” how does incident management and communications work in an IU emergency? And what do I do…where do IU communications and marketing people fit into the plan? How about social media and all those rumors? Training opportunities? Next steps? And, what exactly happened at IUPUI when a possible man with a gun was reported? Diane, Debbi, Carlos and Joe will answer these questions and more. Join them!
- Diane Mack, University Director of Emergency Management and Continuity
Debbi Fletcher, IU Bloomington Director, Emergency Management and Continuity
Carlos Garcia , IUPUI Director, Emergency Management and Continuity
Joe Romero , Regional Campus Director, Emergency Management and Continuity
Susan Williams (moderator), Director, Emergency Communications/Emergency Public Information Officer
- 2:45 – 3:00 p.m.
- Break
- Conference Lounge (mezzanine floor located near Tree Suites) or Whittenberger Foyer (located on first floor)
- 3 – 4:30 p.m.
- Breakout sessions
- Leverage Email and CRM to Cultivate IU Customer Experience and Engagement
Is your email strategy customer-centric? Do your e-communications have a thoughtful content-management strategy to reach and engage your customers? Learn how to utilize IU tools and best practices to integrate email with social and web for deliberate marketing campaigns: push vs. pull, maintenance vs. growth. Examine the disciplines required for great customer experience in order to help retain, grow and engage clients with CRM, utilizing sample email campaigns & analytics.
Presenter:
- Kathy Gerdink, Manager, Lifetime Engagement Service Center, IU Communications
- To Infinity … and Beyond: Mobile at IU
Did you know that last year 52% of prospective college students looked at university websites on a mobile device? Or that 31% of all Americans only or mostly access the Internet from their phone? That mobile internet usage is projected to overtake desktop usage by 2014?
More than ever before, our audiences expect to access our content and services online, anywhere they are, using any device they have on hand. New devices—smartphones, tablets, and more—with a wide range of capabilities and features are being shipped every day. While these changes present many new challenges, there are also opportunities to reach and engage our visitors like never before.
Join us for a session all about mobile at IU. We’ll discuss new developments and trends in mobile, what IU is doing to keep up, and the resources that are available to you to make sure your audiences can find and use your content and services whenever, wherever, and however they want. This session is BYOD (Bring Your Own Devices) so that you can demo the projects that we’ll be discussing.
Presenters:
- Nathaniel Johnson, UITS
- Zach Collier, UITS
- Ashley Callahan, UI, Web Developer
- Straight from the Source
Want to know what resonates with the media as a story – and what doesn't? Our panel of education journalists share their approaches to covering IU and the topic in general. They will discuss their coverage goals, what constitutes news to them, and what doesn't, and what university communicators can do to help them share the stories that matter to their audiences.
Presenters:
- Mike Leonard, The Herald-Times, IU beat reporter
- Stephanie Wang, The Indianapolis Star, higher education reporter
- Kyle Stokes, State Impact education reporter, WFIU/WTIU
- How 1-2 person C & M shops . . . GET IT DONE
Do you have severely limited staff resources for your school, campus or unit’s communications and marketing activities? Come and learn more about best practices from some of our “slimly” staffed IU marketing and communications units. This session will provide a wonderful opportunity for not only Chip, Ken, and Marie to enlighten others about how they get things done, but for those attending this session to share productivity and cost savings secrets of their own.
Presenters:
- Charles Rondot, Director, Marketing and Communications, IU School of Public Health-Bloomington
- Marie Radel, Director, Media and Marketing, IU Kokomo
- Kenneth Turchi, Assistant Dean, Communications and Marketing, IU Maurer School of Law
- Write A Song, Build A Team
Jeff makes a return visit to IU after hosting his "HIT" session with us at the January 2011 Conference.
These interactive and fast-paced sessions focus on collaborative songwriting as the tool to organizational success as a team. From the early days of Popular music, songwriting has often been a collaborative effort between multiple writers. In these unique team building sessions we will demonstrate how the notes in a chord of music are the equivalent to members of your team!
The session will focus on practicing active collaboration, creating a culture of listening, fostering creative problem solving, and learning to find one's voice as part of a team. Attendees will "build" customized songs that focus on the conference's mission and theme. This time around, Jeff is thrilled to be joined by Nashville Recording Artist and Songwriter, Sherrie Austin, as his co-facilitator!
Presenters:
- Jeff Jacobs, Team Building Facilitator/Songwriter
- Sherrie Austin, Singer/Songwriter
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- 4:30 p.m.
- Adjournment
