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Annual Conference

Program

Monday, June 3

8:30 - 9:45 a.m.
Registration, Continental Breakfast, and Social Time
Entrance Foyer, Whittenberger Auditorium
9:45 - 10:00 a.m.
Welcome and Briefing on Conference Expectations
William Stephan, Vice President for Engagement
Whittenberger Auditorium
10 - 10:45 a.m.
We’ve Gotten Them Here . . . Now What? Affordability, Completion, and Student Success
John S. Applegate, Executive Vice President for University Regional Affairs, Planning, and Policy
Whittenberger Auditorium
10:45 - 11:30 a.m.
The IU Online Initiative and the IU Office of Online Education – Organizing to Take Advantage of Changing Expectations of Higher Education
Barbara Bichelmeyer, Ph.D., Associate Vice President for University Academic Planning, and Policy; Director, Office of Online Education
Whittenberger Auditorium
11:30 a.m. - 1:30 p.m.
Are You Ready to Help Make the IU Brand Bold?
Valerie Peña, Associate Vice President, Branding and Marketing, and Chief of Staff
Rebecca Salerno, Director, Creative Services
Alumni Hall/Solarium
1:30 - 1:45 p.m.
Moving break
1:45 - 3:00 p.m.
Beyond the Numbers: Strategically measure and achieve marketing objectives
Joshua Dodson, Web Analytics Instructor, Higher Ed Experts
Whittenberger Auditorium
3 - 3:15 p.m.
Break
Conference Lounge (mezzanine floor located near Tree Suites) or Whittenberger Foyer (located on first floor)
3:15 - 4:30 p.m.
Breakout Sessions
Your Website as a Platform: The Secrets to Getting Found on the Web

Persimmon Room, IMU

Presenters:

  • Bob Molnar, Web Production Manager
  • Amber Page, Content Specialist
Beyond the Press Release

Oak Room, IMU

Presenters:

  • Mark Land, Associate Vice President, IU Communications
  • Ryan Piurek, Director, News and Media, IU Communications, Bloomington Office
  • Margie Smith-Simmons, Director, News and Media, Indianapolis office
Digital Marketing Case Studies: Creating Memorable Experiences for Prospective and Current Students

Georgian Room, IMU

Presenters:

  • Andrea Anderson, Director, External Affairs and Special Projects, IUPUI Division of Student Life
  • Emily Arth, Associate Director, First Year Experience Programs; Coordinator, Hoosier Link
  • Beth Smith, Director, Branding and Marketing Initiatives, School of Education
  • Chase McCoy, Senior Assistant Director of IU Bloomington Admissions
Look Who's Talking: How Your IU Colleagues are Effectively Using Social Media

Dogwood Room, IMU

Presenters:

  • John Dalton, Director, Communications and Marketing, IU East
  • Alain Barker, Director, Marketing and Publicity, IU Jacobs School of Music
  • Brooke Feldman, Marketing Assistant Coordinator, IU Jacobs School of Music
  • Hannah H. Carroll, Web Content Specialist, IU Alumni Association, IU Foundation
Write A Song, Build A Team

Walnut Room, IMU

Presenters:

  • Jeff Jacob, Team Building Facilitator/Songwriter
  • Sherrie Austin, Singer/Songwriter
 
4:30 - 5:30 p.m.
Best Works of 2012 Calendar Year
Whittenberger Auditorium

Tuesday, June 4

8:15 - 9:00 a.m.
Registration, Continental Breakfast, and Social Time
Entrance Foyer, Whittenberger Auditorium
9 - 10:00 a.m.
How To Become a Stellar Team - Part I
Patrick Sanaghan, Ed.D., President, The Sanaghan Group
Whittenberger Auditorium
10 - 10:15 a.m.
Break
10:15 - 11:30 a.m.
How To Become a Stellar Team - Part II
Patrick Sanaghan, Ed.D., President, The Sanaghan Group
Whittenberger Auditorium
11:30 a.m. – 1:00 p.m.
Lunch
Alumni Hall/Solarium
1 – 1:15 p.m.
Moving break
1:15 – 2:45 p.m.
HELP! CICP, JIC? What the heck are these things and what do I do with them?
Diane Mack, University Director of Emergency Management and Continuity
Debbi Fletcher, IU Bloomington Director, Emergency Management and Continuity
Carlos Garcia , IUPUI Director, Emergency Management and Continuity
Joe Romero , Regional Campus Director, Emergency Management and Continuity
Susan Williams (moderator), Director, Emergency Communications/Emergency Public Information Officer
Whittenberger Auditorium
2:45 – 3:00 p.m.
Break
Conference Lounge (mezzanine floor located near Tree Suites) or Whittenberger Foyer (located on first floor)
3 – 4:30 p.m.
Breakout sessions
Leverage Email and CRM to Cultivate IU Customer Experience and Engagement

Oak Room, IMU

Presenter:

  • Kathy Gerdink, Manager, Lifetime Engagement Service Center, IU Communications
To Infinity … and Beyond: Mobile at IU

Georgian Room, IMU

Presenters:

  • Nathaniel Johnson, UITS
  • Zach Collier, UITS
  • Ashley Callahan, UI, Web Developer
Straight from the Source

Dogwood Room, IMU

Presenters:

  • Mike Leonard, The Herald-Times, IU beat reporter
  • Stephanie Wang, The Indianapolis Star, higher education reporter
  • Kyle Stokes, State Impact education reporter, WFIU/WTIU
How 1-2 person C & M shops . . . GET IT DONE

Persimmon Room, IMU

Presenters:

  • Charles Rondot, Director, Marketing and Communications, IU School of Public Health-Bloomington
  • Marie Radel, Director, Media and Marketing, IU Kokomo
  • Kenneth Turchi, Assistant Dean, Communications and Marketing, IU Maurer School of Law
Write A Song, Build A Team

Walnut Room, IMU

Presenters:

  • Jeff Jacobs, Team Building Facilitator/Songwriter
  • Sherrie Austin, Singer/Songwriter
 
4:30 p.m.
Adjournment

IU Memorial Union, Bloomington, IN

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