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Annual Conference


Andrea Anderson

Andrea Anderson photo
Director of External Affairs and Special Projects, IUPUI Division of Student Life
aeickhof[at]iupui [dot] edu

Andrea Anderson is the director of external affairs and special projects for the IUPUI Division of Student Life where she overseas everything from marketing communications to the mascots and cheerleaders. After graduating from IU and working for several years as a “professional sorority member”, Andrea took her first job at IUPUI in 2002. Since then, she has held a variety of external affairs positions within SPEA and the Division of Student Life and is proud to be both a Hoosier and a Jaguar. Andrea lives in Indianapolis and appreciates each work day as a reprieve from the daily chaos of raising an infant daughter, pre-school son, and unruly Labrador Retriever. 

Session title: "Digital Marketing Case Studies: Creating Memorable Experiences for Prospective and Current Students"

For more information about this session, see the program.