Don E. Schultz, Ph.D.
- President, Agora, Inc.
dschultz[at]northwestern [dot] edu
- Don E. Schultz is professor (emeritus-in-service) of integrated marketing communications at Northwestern University. He holds a B.B.A. from the University of Oklahoma as well as an M.A. and a Ph.D. from Michigan State University. He is president of Agora, Inc., a global marketing, communication, and branding consulting firm.
Shultz has consulted, lectured, and held seminars on integrated marketing communication, marketing, branding, advertising, sales promotion, and communication management in Europe, South America, Asia, the Middle East, Australia, and North America. He is the author and co-author of 24 books and more than 150 trade, academic, and professional articles. He is a featured columnist in Marketing News and Marketing Management magazines. He was founding editor of the Journal of Direct Marketing, is associate editor of the Journal of Marketing Communications, is co-editor of the International Journal of Integrated Marketing Communication, and is on the editorial review boards for many trade and scholarly publications.
Shultz holds appointments as an adjunct/visiting professor at the Queensland University of Technology, Australia; the Cranfield School of Management, U.K.; the Hull University School of Business, U.K.; Tsinghua University, China; Peking University, China; and the Swedish School of Economics, Finland.
Session title: “Brands & Branding in a 'Push and Pull' Marketplace”
For more information about this session, see the program.