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Annual Conference

Speakers

Joshua Dodson

Joshua Dodson photo
Web Analytics Instructor, Higher Ed Experts
joshua[at]higheredexperts [dot] com

Joshua Dodson has taught Higher Ed Expert's Web Analytics for Higher Education's certificate course since September 2011. He is also the Search Engine Optimization Analyst at Eastern Kentucky University. 

Joshua is a Google Analytics Qualified Web expert who has helped hundreds of his students improve their Web presence and better understand their user trends. His extensive back-end Web knowledge is equally matched with an understanding of the importance of driving results on the front-end—and proving return on investment. His in-depth SEO experience ties campaigns to results, showing true impact.

Joshua has presented at industry conferences on advanced Web analytics, open source technology, WordPress for academic libraries, and other topics. He has been published extensively on WordPress and his most recent publication for the American Library Association explores methods of website architecture as it relates to academic libraries. 


Session title: “Beyond the Numbers: Strategically measure and achieve marketing objectives”

For more information about this session, see the program.