- Manager, Lifetime Engagement Service Center, IU Communications
kgerdink[at]iu [dot] edu
Kathleen is the Manager of the Lifetime Engagement Service Center (LE-SC) within IU Communications. She has worked at IU for nearly 3 years, and has spent the last 15+ years developing solutions that marry marketing and IT strategies, driving marketing/client engagement, and increasing campaign effectiveness and ROI.
Kathleen has a bachelor's degree in business administration and marketing, a masters degree in information science, and has completed additional training in project management, relationship development, e-marketing, Six-Sigma, and SPIN Selling. In her prior roles as a marketing director in the private sector, Kathleen worked with U.S. and international clients in technology, finance, higher-education, medicine, and government. She brings to IU a wide range of marketing and BPI experience. Some of her previous responsibilities included CRM implementations, salesforce automation, e-marketing, websites, intranets, online training, and e-commerce. She has also worked in public relations as an executive and frequently volunteers within non-profits, most recently with the Northern California Sierra Club, and at the Democratic National Convention.
In her role with the Lifetime Engagement Service Center, Kathleen, along with her team, works with university users to distribute and optimize e-communications, and with UITS to building university-wide CRM solutions. The goal of the LE-SC is to integrate email communications with other forms of e-marketing, to enforce university data policy and improve audience strategy, and to leverage and build constituent knowledge-bases (CRM), improving constituent reach and engagement.
Session title: “Leverage Email and CRM to Cultivate IU Customer Experience & Engagement"
For more information about this session, see the program.