When Seeing a Dog Activates the Bark: Multisensory Generalization and Distinctiveness Effects

Brunel, L., Goldstone, R. L., Vallet, G. Riou, V., & Versace, R. (2013).  When Seeing a Dog Activates the Bark: Multisensory Generalization and Distinctiveness Effects.  Experimental Psychology, 60, 100-112.

The goal of the present study was to find evidence for a multisensory generalization effect (i.e., generalization from one sensory modality to another sensory modality). The authors used an innovative paradigm (adapted from Brunel, Labeye, Lesourd, & Versace, 2009) involving three phases: a learning phase, consisting in the categorization of geometrical shapes, which manipulated the rules of association between shapes and a sound feature, and two test phases. The first of these was designed to examine the priming effect of the geometrical shapes seen in the learning phase on target tones (i.e., priming task), while the aim of the second was to examine the probability of recognizing the previously learned geometrical shapes (i.e., recognition task). When a shape category was mostly presented with a sound during learning, all of the primes (including those not presented with a sound in the learning phase) enhanced target processing compared to a condition in which the primes were mostly seen without a sound during learning. A pattern of results consistent with this initial finding was also observed during recognition, with the participants being unable to pick out the shape seen without a sound during the learning phase. Experiment 1 revealed a multisensory generalization effect across the members of a category when the objects belonging to the same category share the same value on the shape dimension. However, a distinctiveness effect was observed when a salient feature distinguished the objects within the category (Experiment 2a vs. 2b).

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