[This paper is a commentary on the following article: Gintis, H., & Helbing, D. (2015). Homo Socialis: An Analytical Core for Sociological Theory. Review of Behavioral Economics.]
Explaining how patterns of collective behavior emerge from interactions among individuals with diverse, sometimes opposing, goals is a societally crucial and particularly timely pursuit. It is timely because humans are more tightly connected to one another now than ever before. From 1984 to 2014 there has been more than a million-fold increase in the number of devices that can reach the global digital network. Although web technology is new and transformative, from a broader perspective, it is also just a recent manifestation of humanity’s perpetual drive to become more intermeshed. Earlier manifestations of this drive include the printing press, global transportation networks, telecommunication systems, and the academy. These social networks have catalyzed the formation of otherwise unattainable social patterns. Understanding the origins and possible destinations of these social patterns is both scientifically and pragmatically consequential.