Science map metaphors: a comparison of network versus hexmap-based visualizations

Börner, K. Simpson, A. H., Bueckle, A., & Goldstone, R. L. (2018).  Science map metaphors: a comparison of network versus hexmap-based visualizations.  Scientometrics, 114, 409-426.

Most maps of science use a network layout; few use a landscape metaphor. Human users are trained in reading geospatial maps, yet most have a hard time reading even simple networks. Prior work using general networks has shown that map-based visualizations increase recall accuracy of data. This paper reports the result of a comparison of two comparable renderings of the UCSD map of science that are: the original network layout and a novel hexmap that uses a landscape metaphor to layout the 554 subdisciplines grouped into 13 color-coded disciplines of science. Overlaid are HITS metrics that show the impact and transformativeness of different scientific subdisciplines. Both maps support the same interactivity, including search, filter, zoom, panning, and details on demand. Users performed memorization, search, and retrieval tasks using both maps. Results did not show any significant differences in how the two maps were remembered or used by participants. We conclude with a discussion of results and planned future work.

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