During the past few months, a committee representing several University offices has been working to better define the guidelines for soliciting and accepting sponsorship opportunities.
Please see the Sponsorship Policy Memo (PDF) for more information.
The committee recognizes the advantages of both categories of sponsorship but sees the need for more formal guidelines that will assist University departments in determining the appropriateness of a sponsorship and the financial and tax implications of sponsorship agreements.
Starting immediately, The Office of the Vice President & CFO has created new object codes to be used in all University financial reporting of sponsorship income and expenditures.
See below for a complete explanation of when to use these object codes.
The committee will continue to gather information through September 2009, at which time the Office of the VP for Planning Policy will draft an official policy for these areas.
Please direct questions about these object codes or comments about how these expenses should be categorized to:
Sponsorship income- this includes revenues from external entities, such as corporations, to Indiana University in exchange for an acknowledgment. For these purposes, an acknowledgment is limited to one or more of the following types of information:
Sponsorship expense- this includes payments to external entities such as community or charitable organizations for the purposes of donation, acknowledgment, event participation or attendance. Although the goal of the sponsorship may include some recognition/acknowledgement for the university or a specific unit, the sponsorship object code should be used if the money goes to an organization whose main mission is not public relations or advertising.
For example, purchasing a table for a non-profit event in a local community may result in the university being acknowledged in a program book for its sponsorship of the event. In this case, the event should be reported on the sponsorship object code. However if the university or unit of the university purchases an ad in a publication by the non-profit then this is to be considered advertising and would be reported under the current advertising object code (4802).
Last Reviewed: March 03, 2009back to top