Contemporary Rhetorical Theory:

A Reader


Edited by
John Louis Lucaites Celeste Michelle Condit Sally Caudill


 1. Introduction

Lucaites, John Louis and Celeste Michelle Condit. "The State of Rhetorical Theory."


 2. What Can A "Rhetoric" Be?

Farrell, Thomas. "Practicing the Arts of Rhetoric: Tradition and Invention." Philosophy and Rhetoric 24 (1991): 183-212.

Leff, Michael. "The Habitation of Rhetoric." Argument and Critical Practice: Proceedings of the Fifth SCA/AFA Conference on Argumentation. Ed. Joseph Wenzel. Annandale, VA: SCA. 1987. 1-9.

Poulakos, John. "Toward a Sophistic Definition of Rhetoric." Philosophy and Rhetoric 16 (1983): 35-48.

McGee, Michael Calvin. "Text, Context, and the Fragmentation of Contemporary Culture." Western Journal of Speech Communication 54 (1990): 274-89.

Sutton, Jane. "The Taming of Polos/Polis: Rhetoric as an Achievement Without Woman." Southern Communication Journal 57 (1992): 97-119.

Hariman, Robert. "Status, Marginality, and Rhetorical Theory." Quarterly Journal of Speech 72 (1986): 38-55.


3. Rhetoric and Epistemology

Cherwitz, Richard A. and James W. Hikins, "Rhetorical Perspectivism." Quarterly Journal of Speech 69 (1983): 249-66.

Farrell, Thomas B. "Knowledge, Consensus, and Rhetorical Theory." Quarterly Journal of Speech 62 (1976): 1-14.

Scott, Robert. "On Viewing Rhetoric as Epistemic." Central States Speech Journal 18 (1967): 9-16.

Brummett, Barry. "Some Implications of 'Process' or 'Intersubjectivity': Postmodern Rhetoric." Philosophy and Rhetoric 9 (1976): 21-51.

Gaonkar, Dilip Parameshwar. "Rhetoric and Its Double: Reflections of the Rhetorical Turn in the Human Sciences." In Herbert W. Simons, Ed. The Rhetorical Turn: Invention and Persuasion in the Conduct of Inquiry. Chicago, IL: University of Chicago Press, 1990. 341-366.


4. The Character of the Rhetorical Situation

Bitzer, Lloyd F. "The Rhetorical Situation." Philosophy and Rhetoric 1 (1968): 1-14.

Vatz, Richard E. "The Myth of the Rhetorical Situation." Philosophy and Rhetoric 6 (1973): 154- 171.

Biesecker, Barbara. "Rethinking the Rhetorical Situation from within the Thematic of Differance." Philosophy and Rhetoric 22 (1989): 110-30.


5. Rhetoric, Reason and Public Morality

Goodnight, G. Thomas. "The Personal, Technical, and Public Sphere of Argumentation: A Speculative Inquiry into the Art of Public Deliberation. Argumentation and Advocacy 18 (1982): 214-227.

Fisher, Walter. "Narrative as a Human Communication Paradigm." Communication Monographs 51 (1984): 1-22.

Frentz, Thomas. "Rhetorical Conversation, Time and Moral Action."Quarterly Journal of Speech 71 (1985): 1-18.

Condit, Celeste Michelle. "Crafting Virtue: The Rhetorical Construction of Public Morality." Quarterly Journal of Speech 73 (1987): 79-87.


6. The Nature of the Audience

McGee, Michael Calvin. "In Search of 'the People': A Rhetorical Alternative." Quarterly Journal of Speech 61 (1975): 235-49.

Black, Edwin. "The Second Persona." Quarterly Journal of Speech 56 (1970): 109-19.

Wander, Philip. "The Third Persona: An Ideological Turn in Rhetorical Theory." Communication Studies 35 (1984): 197-216.


7. Rhetoric and the Problem of Social and Political Change

Gronbeck, Bruce. "The Functions of Presidential Campaigning." Communication Monographs 25 (1978): 268-80.

Simons, Herbert W. "Requirements, Problems and Strategies: A Theory of Persuasion for Social Movements." Quarterly Journal of Speech 56 (1970): 1-11.

Campbell, Karlyn Kohrs. "The Rhetoric of Women's Liberation: An Oxymoron." Quarterly Journal of Speech 59 (1973): 74-86.

Charland, Maurice. "Rehabilitating Rhetoric: Confronting Blindspots in Discourse and Social Theory." Communication 11 (1990): 253-64.

McGee, Michael Calvin. "The 'Ideograph': A Link Between Rhetoric and Ideology." Quarterly Journal of Speech 64 (1980):1-16.

McKerrow, Raymie E. "Critical Rhetoric: Theory and Praxis." Communication Monographs 56 (1989): 91-111.


8. Rhetoric and the Mass Media

Brummett, Barry. "Burke's Representative Anecdote as a Method in Media Criticism" Critical Studies in Mass Communication 1 (1984): 161-76.

Rushing, Janice Hocker and Thomas S. Frentz, "Reintegrating Ideology and Archetype in Rhetorical Criticism." Quarterly Journal of Speech 77 (1991): 385-406.

Condit, Celeste Michelle. "The Rhetorical Limits of Polysemy." Critical Studies in Mass Communication 6 (1989): 103-22.


9. Challenging the Tradition of Rhetorical Theory from the Margins

Aune, James Arnt. "Cultures of Discourse: Marxism and Rhetorical Theory." Argumentation Theory and the Rhetoric of Assent. Ed. David Cratis Williams and Michael David Hazen. Tuscaloosa, AL: University of Alabama Press. 1990. 157-72.

 Asante, Molefi Kete. "An Afrocentric Theory of Communication." Malcolm X as a Cultural Hero and Other Afrocentric Essays. Ed. Molefi Kete Asante. Trenton, NJ: Africa World Press. 1993. 171-87.

 Blair, Carole, Julie R. Brown, and Leslie A. Baxter. "Disciplining the Feminine." Quarterly Journal of Speech 80 (1994): 383-409.

 Shome, Raka. "Postcolonial Interventions in the Rhetorical Canon: An 'Other' View."Communication Theory 6 (1996): 40-59.


10. Epilogue

Lucaites, John Louis and Celeste Michelle Condit, "Contributions from Rhetorical Theory"


** This volume will be available for the use in January 1999. For specific information on ordering this volume contact Peter Wissocker at Guilford Press.


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