Abstract:
Two studies demonstrated that moods can influence counterfactual direction, and that self-esteem
and external mood attributions can moderate such influences. This was shown for hypothetical
situations (Study 1) and for performances after a laboratory task (Study 2). Although both high
self-esteem (HSE) and low self-esteem (LSE) persons generated more downward than upward
counterfactuals when in positive moods (Study 1), they diverged in their reactions to negative
moods (Studies 1 & 2): HSE persons generated more downward than upward counterfactuals,
whereas LSE persons generated more upward than downward counterfactuals. HSE persons also
felt better after generating downward counterfactuals when in negative moods (Study 2),
suggesting a mood-repair strategy. Importantly, in both studies external attributions for moods
moderated this pattern. Mood-repair strategies were not used when moods were externally
attributed, implicating the self and the informational value of moods in this process.