The book that currently provides the best introduction to Affect Control Theory is
David R. Heise,
Expressive Order: Confirming Sentiments in Social Action.
Programs You Can Try!
Affect Control Theory researchers measure affective meanings of different kinds of people, places, and behaviors. They use the measurements to predict the ways that people from a particular culture will behave, emote, and characterize one another. The on-line software below introduces you to Affect Control Theory's measurements and predictions.