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Yue (Jen) Sargeant

Yue (Jen) Sargeant

Assistant Professor


Education
Ph.D., Indiana University, 2008
M.A., University of Pennsylvania, 2003
MS, Carnegie Mellon University, 2002
Beijing Normal University, 2000

Awards, Honors & Certifications

  • The Ernest W. Wood Doctoral Fellowship in Philanthropy (offered by the Association for Fundraising Professionals and the Center on Philanthropy at Indiana University), 2007
  • The Aspen Institute Dissertaion Award for Nonprofit Research, 2004
  • The National Science Foundation Dissertation Award in Economics, 2004

Professional Interest
Nonprofit marketing, marketing communications for nonprofit organizations, donor behavior, fund development, philanthropic psychology.

Current Projects

  • Professor Shang will start her academic appointment at SPEA in fall 2009.
  • Identification, Death and Bequest Giving, with Adrian Sargeant and Jane Hudson.
  • Moral Identity Discrepancy and Probability Models of Generosity, with Americus Reed and Peter Fader.
  • Collective Identity Esteem and Communal and Exchange Relationships in Giving, with Steve Graham and Margaret Clark.
  • Religious Identity in Religious Giving, with Americus Reed and Adrian Sargeant.

Selected Publications

  • Shang, Jen and Rachel Croson. 2008. Field Experiments in Charitable Contribution: The Impact of Social Influence on the Voluntary Provision of Public Goods. The Economic Journal (in press).
  • Croson, Rachel and Jen Shang. 2008. “The Impact of Downward Social Information on Contribution Decisions.” Experimental Economics (in press).
  • Croson, Rachel, Femida Handy, and Jen Shang. 2008. “The Relationship Between Norms, Social Information and Subsequent Giving: Results from a Donor Survey and a Lab Experiment. Nonprofit Management and Leadership (in press).
  • Gino, Francesca, Jen Shang, and Rachel Croson. 2008. “The Impact of Information from Similar or Different Advisors on Judgment. Organizational Behavior and Human Decision Processes (in press).
  • Shang, Jen, Americus Reed, and Croson, Rachel. 2008. “Identity-Based Gender Congruency Effect on Donations.” Journal of Marketing Research XLV:1-10.
  • Shang, Jen and Rachel Croson. 2006. “The Impact of Social Comparisons on Nonprofit Fundraising.” Research in Experimental Economics Series 11:143-156.
  • Reder, Lynne, Keith Weber, Jen Shang, and Polina Vanyukov. 2003. “The Adaptive Character of the Attention System: Statistical Sensitivity in a Target Localization Task.” Journal of Experimental Psychology: Human Perception and Performance 29(3):631-649.