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Faculty Directory

Yue (Jen) Shang

Assistant Professor

jenshang@indiana.edu
(812) 856-0366
SPEA Room 429


Education
Ph.D., Indiana University, 2008
M.A., University of Pennsylvania, 2003
M.S., Carnegie Mellon University, 2002
B.S., Beijing Normal University, 2000

Professional Experience

  • Adjunct Assistant Professor, IN Philanthropic Studies, 2013 - present
  • Assistant Professor, Indiana Univeristy School of Public and Environmental Affairs, August 2009 - present
  • Visiting Assistant Professor, Indiana University School of Public and Environmental Affairs, June - July 2009
  • Postdoctoral Fellow, Indiana University Center on Philanthropy, May 2008 - May 2009

Awards, Honors & Certifications

  • Trustees Teaching Award, Indiana University, 2012
  • The Ernest W. Wood Doctoral Fellowship in Philanthropy (offered by the Association for Fundraising Professionals and the Center on Philanthropy at Indiana University), 2007
  • The Aspen Institute Dissertation Award for Nonprofit Research, 2004
  • The National Science Foundation Dissertation Award in Economics, 2004

Professional Interests
Philanthropic Psychology, Donor Behavior, Fund Development, Nonprofit Marketing

Current Projects

  • Faculty spotlight by the Center for Innovative Teaching and Learning, April 2012. Go here for more information and to view video on "Using Analogies to Translate Expert Thinking."
  • A longitudinal study of the relationship between face-to-face fundraising and donor retention with Adrian Sargeant and Wenli Yan.
  • Organizational Identification Model for Charitable Giving with Adrian Sargeant and Jane Hudson.
  • Moral Identity Discrepancy and Charitable Giving with Americus Reed.
  • Collective Identity Esteem and Communal and Exchange Relationships in Giving, with Steve Graham and Margaret Clark.
  • Religious Identity in Religious Giving, with Americus Reed and Adrian Sargeant.

Selected Publications
Full Vita (pdf)

  • Croson, Rachel and Jen Shang (In Press). Limits of the Effect of Social Information on the Voluntary Provision of Public Goods: Evidence from Field Experiments. Economic Inquiry. (Cited by 132, 1/11/2012)
  • Sargeant, Adrian and Jen Shang (2011). Bequest Giving: Revisiting Donor Motivation With Dimensional Qualitative Research. Psychology and Marketing. (Selected by the journal as the only article in the press release from this special issue).
  • Fader, Peter; Hardie, Bruce and Shang, Jen (2010). Customer-Base Analysis in a Discrete-Time Noncontractual Setting. Marketing Science, 29(6), 1086-1108. (Cited by 5, 1/11/2012)
  • Croson, Rachel and Jen Shang (2010). Social Influence in Giving: Field Experiments in Public Radio. The Science of Giving: Experimental Approaches to the Study of Charity, 65-80.
  • Sargeant, Adrian, Jen Shang and Haseeb Ahmed Shabbir (2010). The Social Marketing of Giving. Public Management Review, 12(5), 635-662.
  • Sargeant, Adrian and Shang, Jen (2010). Fundraising: Principles and Practice. San Francisco, CA: Jossey-Bass.
  • Fader, Peter; Hardie, Bruce and Shang, Jen (2010). Customer-Base Analysis in a Discrete-Time Noncontractual Setting. (In Press), Marketing Science.
  • Sargeant, Adrian and Jen Shang (2010). Bequest Giving: Revisiting Donor Motivation With Dimensional Qualitative Research. (In Press), Psychology and Marketing.
  • Croson, Rachel, Femida Handy and Jen Shang (2009). Gender Difference in Norm Formation and Fundraising. International Journal of Nonprofit and Voluntary Sector Marketing, 15(2), 199-213. (Cited by 4, 1/11/2012)
  • Shang, Jen and Rachel Croson (2009). Field Experiments in Charitable Contribution: The Impact of Social Influence on the Voluntary Provision of Public Goods. The Economic Journal 119(540), 1422. (Cited by 14, 1/11/2012)
  • Croson, Rachel, Femida Handy and Jen Shang (2009). The Relationship between Norms, Social Information and Subsequent Giving: Results from a Donor Survey and a Lab Experiment. Nonprofit Management and Leadership, 19(4), 467-489. (Cited by 6, 1/11/2012)
  • Gino, Francesca, Jen Shang, and Rachel Croson (2009). “The Impact of Information from Similar or Different Advisors on Judgment. Organizational Behavior and Human Decision Processes 108 (2009):287-302. (Cited by 19, 1/11/2012)
  • Sargeant, Adrian and Shang, Jen (2009). Clear Insights: Philanthropic Psychology. Advancing Philanthropy, June 2009, 29-33.
  • Shang, Jen, Americus Reed, and Croson, Rachel (2008). “Identity-Based Gender Congruency Effect on Donations.” Journal of Marketing Research, vol. XLV, 1-10. (Cited by 24, 1/11/2012)
  • Croson, Rachel and Jen Shang (2008). “The Impact of Downward Social Information on Contribution Decisions.” Experimental Economics 11:221–233. (Cited by 42, 1/11/2012)
  • Shang, Jen and Rachel Croson (2006). “The Impact of Social Comparisons on Nonprofit Fundraising.” Research in Experimental Economics Series 11:143-156. (Cited by 30, 1/11/2012)
  • Reder, Lynne, Keith Weber, Jen Shang, and Polina Vanyukov (2003). “The Adaptive Character of the Attention System: Statistical Sensitivity in a Target Localization Task.” Journal of Experimental Psychology: Human Perception and Performance 29(3):631-649.