Individual serves as the Marketing Coordinator. Responsible for coordinating department
wide development and the implementation of a comprehensive marketing plan and marketing
budget.
Coordinate department, program, and facility advertising with all appropriate media for
all daily activities and special events. Create and implement a comprehensive marketing
campaign for departments and programs. Conduct market research in the form of surveys,
focus groups, and market meetings for the development of marketing strategies, new service
programs and customer service evaluation. Coordinates the design, layout, printing, and
distribution of season program brochures.
Bachelor's degree required. Master's degree preferred. Incumbent must have thorough
knowledge of accepted marketing principles with the ability to assess needs, design, and
implement a successful marketing/public relations program. Thorough knowledge and training
which provides incumbent with the ability to utilize desktop graphic software in the
production of printed media material.
$37,000-$41,000
Collegiate; Hotel and Resort; Health Club; Corporate Site; YMCA; Amateur Athletics;
Parks and Recreation
Marketing/Public Relations Director
Promotions Manager
Marketing Director
Marketing Coordinator