eTV - Introduction
Background
For years film and television producers have been operating within the framework of broadcast.
In the traditional broadcast model:
- Television signal is sent out from one or more points to reach a great number of installed receivers.
- Viewing is a passive experience
- Options limited to selecting channels, adjusting volume & switching set on/off.
Technological advances have brought:
- More channels & methods of delivery (Terrestrial, Cable, Satellite & Telco/IP)
- Higher quality sound and images
- Embedded information (closed captioning, teletext & metadata)
- Pay Per View
- Video on Demand
- Personal Video Recorders
- Interactivity
The traditional broadcast model has begun to crumble as broadcasters and cable companies implement two-way or interactive communication.
| Viewers in the Bay Area could interact with this Domino's Pizza Ad | |
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| RespondTV - Dominos Pizza Ad. Images courtesy of Tracy Swedlow's interactiveTVtoday [itvt] www.itvt.com |
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Interactive television allows viewers:
- A personalized television experience. (PVRs provide freedom to choose what and when to watch it.)
- Option of viewing alternate data/information (Weather, stocks, on-line games)
- The ability to use chat and email
- Buy products & make financial transactions.
Enhanced TV bridges the gap between the historical broadcast model and interactive communication.
This presentation addresses the following:
- What is enhanced television?
- What infrastructure supports enhanced television?
- What is the impact of enhanced television?
- What business models can be applied to enhanced television?
- What does the future hold?
Introduction - Applications - Models - Impact - E-Commerce - Conclusion - Reference