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Assistant Professor,
Dept. of Telecommunications.
Radio-TV Center, Room 305
(812) 856-2546
rfpotter 'at' indiana.edu
http://www.theaudioprof.com
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Assistant Professor, joined IU, 2003. Member of the Graduate Faculty and member of Core Faculty-Cognitive Science Program, Director of the Institute for Communication Research, B.A., Eastern Washington University, Radio-Television Management & Sales, 1989; M.S., Eastern Washington University, Communication, 1993; Ph.D., Indiana University, Mass Communications, 1998. Potter's research focuses on the impact of auditory elements on information processing of media, psychophysiological measures as indicators of cognitive and emotional responses to media, and the concept of advertising clutter and its influence on information processing. His research has been published in Media Psychology, Communication Research, Journal of Broadcasting & Electronic Media, Journal of Advertising and Journal of Radio Studies. He has over a decade of experience in the radio industry as a promotions director, research director, and program director. Undergraduate teaching interests include electronic media programming, media promotions and marketing, management and advertising. rfpotter@indiana.edu; 812- 856-2546.
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