eTV - Applications
What does it look like? - How does it work? - What systems support eTV?
Program providers can provide enhanced content through single screen or dual screen applications.
Research has also identified types of relationships that program providers have with their audience.
Technically, one can categorize types of enhanced services according to:
Two-screen and single-screen applications
A major advantage of two-screen systems is the huge base of potential users- households with televisions and computers with Internet access in the same room. People who surf the Web while watching TV (sometimes called “telewebbers” - News.com 2000).
Households with PCs in the same room as television sets: