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T351 Week 11 - Spring 2015


  • Advanced Editing
  • Legal Issues
  • Codecs / Digitizing / Color Sampling
  • Production tips


Cybercollege.com units 66 & 67

Announcements / Reality Check

  • Art Video Critiques - Remember to submit one before the start of your lab time next week.
  • Storytelling exercises: Your pre-production materials (treatment and script) are due this week by the start of lab. This is a group grade. We won't have lab this week to give you time to produce your projects. Completed projects are due next week. Please remember to let me know this week if your group plans on submitting a shared edit (and what your plan for it will be). Otherwise I expect everyone in a group to have their own edit. We'll start watching these at 9:30 AM during your lab time next week. We're all going to review and critique the Storytelling Videos, just like we did with the Interview Feature Stories.
    • Wednesday Lab:
      • "Apple" Chelsey w Keith, Glen
      • "Woof" Ethan w Nick, Nico, Kyle
      • "Found Object" Grace w Olivia, Michael
      • "Skip" Harrison w Alex, William
    • Friday Lab:
      •  “Ripped” Kaylie & Alex
      • “The Mustache” Jonathan, Emma & Henry
      • “The Exorcism of Ethel Merman” Will, Brittney & Jerrod
      • “The Lift” Xander, Elena & James
    • Tips/Suggestions:
      • Now is the time to fine-tune your approach to blocking & sequencing
      • Consider using a slider or the jib. These work grest for reveals
      • Get releases from your talent. Clear all music. You want to make sure your work has 100% legal integrity.
      • Use a little key light to make your subjects pop out from the background.
      • Consider your approach to titles, credits, and sound design.
      • There are some really good cuts in the music library- but you need time to find them.
      • Back time your final music/audio so that it ends right when the last visual fades to black.
  • Final Projects: Your final project proposal and treatment were due last week. Your scripts are due by next week. I also sugest that you storyboard any key sequences. These pre-production elements add up to 20 points. Please see me if we haven't met yet. I want a chance to walk through your Final Project treatment with you. Scripts are due by the end of next week.

Advanced Editing----------------------

Setting up HD sequences in Adobe Premiere

Many have made the mistake of down converting their footage in Premiere, mainly because they used the DV preset (which seems to load by default on our lab computers).

Assuming you've shot in HD, it's usually best to change your sequence setting to match your clip settings. When you drop your first clip into your sequence you might see this:

If so, then click on "Change sequence settings". This will set your sequence to match your source footage.

That being said a few good codecs to use for HD broadcast work include:

  • Apple ProRes
  • XDCam EX (HQ)
  • AVCHD (not anamorphic)

Generally speaking you want to use something at least 35 mbps for broadcast work. Going to 50 mbps is great, but only if you have really fast media access (like a RAID) and lots of room.

It's nice to have a Data Rate Calculator. AJA makes a good one that's free and available for just about any OS or opertaing system.

Link to AJA software


Timeline Techniques - Make sure you know how to do these:


Strive to get consistent audio- especially with dialog and narration. Don't just trust just your ears, but use the audio meter to make sure all of your clips reach the same level. For example, you might use -14 as the average level for your dialog & narration. As you add or edit narration, make sure its average level is -14.

Know how to Normalize - Have you ever had an audio track that even when boosted was too soft? (Here's an example.) You can fix this with the normalize function. This adds gain, so keep in mind that this will also boost the noise.

Adobe Premiere - Look under the Clip menu: Clip/Audio Options/Audio Gain.

Use markers to edit video to the beat. Visual markers are really helpful for editing video to the music and also for editing audio. Make sure you know how to set clip markers. (Not sequence markers- though these are useful too.) FCP, Premiere & Avid each do this but a little differently. (EC - WFTEOTW)

  • Adobe Premiere - The m key creates markers, but in the sequence and not on the clip. You can assign a key easily through the "Keyboard Shortcuts" menu (under the "Premiere Pro" top menu category). Look for "Add Clip Marker" and assign any available key to it. Once you've set up the keyboard shortcut you can select the clip, play it in real time, and tap the keyboard shortcut key to make clip markers.
  • Avid Media Composer - Like Premiere, you can assign markers to a particular key. Go to the settings tab in the project window. Then click on the keyboard. This will show you the keyboard and whatever shortcuts are assigned. Use the "Command Palette" to assign marker creation to a key. (Drag & drop the command onto whatever key you wish to assign it to.) Similar to the other software you need to select the track you want to add markers onto, otherwise they will be placed in the sequence.

Check sequence settings - these can differ from the clip settings. If they are different, you'll have to render your video each time a new clip is placed in the sequence.

Know how to add & delete tracks

Linking and Unlinking tracks - You sometimes want to link or unlink tracks. Select the tracks and choose link or unlink from the drop down "Modify" menu..

Splt edits, also known as J or L edits, can be made in many ways in Premiere & FCP. The easiest way is to hold down the Option key, while dragging the start or end of the clip left or right. In Avid this is easily accomplised by lassoing &/or trimming.

Match frame - Have a frame in your timeline that you want to find the original clip for? In Premiere, put the time indicator over the highlighted frame in the timeline and press the f key. Voila your clip will load into the viewer. (This also works in Avid) Also, if you want to locate the clip in its bin, place the time indicator over the highlighted clip and press the F key. Your clip should be shown in the Browser.

Applying effects to an entire sequence or a particular section - There are many reasons why you might want to apply an effect to an entire sequence or a section of one. For instance you might want to add a color treatment and a vignette to give a flashback or memory a dreamy look.

  • Apple FCP - Nest your edited sequence into another, and apply the effect to the new sequence.
  • Avid Media Composer - Add the effect to a filler video track directly above the selection

Legal Issues

In terms of the law, news & entertainment programming are viewed differently and afforded different restrictions or freedoms.

Laws are constantly being challenged through litigation. Legal lines are often fuzzy and constantly being re-drawn.

As producers, videographers, or editors, it's important to understand some of these boundaries and the basics of law as it pertains to TV.

Intellectual Property (IP) & Copyright Law

Work of the mind is known as Intellectual Property, often abbreivated as IP. The essential notion behind IP law is that once someone creates something (a story, song, painting, invention, etc.) their idea is protected by law. IP law can be divided into several categories.

  • Inventions and devices can be patented.
  • Logos can be trademarked.
  • Music, poetry, film, dance and other creative works can be copyrighted.

Patents and trademarks and registered through the US Patent & Trademark Office, an agency of the Department of Commerce. Copyrights are registered through the US Copyright Office, a division of the Library of Congress.

While it's relatively easy to acquire a copyright for a song or other piece of creative work, one does not need a copyright to gain basic protection.

Generally speaking, one should not use existing IP in commercial work. If one does want to use existing music, photos, video, film or other elements in a commercial work, they need a license agreement.

Fair Use - Allows existing intellectual property to be used in teaching, news and other applications with public benefit. This is not clearly defined.

Privacy - everyone is entitled to this. However those in the public spotlight are given less protection.

Intrusion - When you intrude into a person's privacy.

Access - Generally shooting on public property is OK. Private property for news is another matter.

Commercial appropriation - It is NOT OK to use someone else's likeness to further your own cause.

Staging - Can't "stage" or reenact events unrealistically for news or documentary purposes. Be careful with using comparable footage as well.

Shield Laws - Protecting sources. States offer differing protection than the Feds.

Defamation (libel & slander) - Presenting content that lowers the public's estimation of a person. Negligence (not bothering to check facts).

Public Domain - Copyright has expired.

Legal contracts:

There are three types of legal contracts you should be familiar with:

  • Model Releases
  • Location Releases
  • License Agreements

Model/Talent Releases: These agreements outline the conditions of which the talent will appear in a program. In order to be legally binding, they must specify a time period (duration) and some form of compensation.

Location Releases: These agreements outline the conditions of which a certain location is used in a program.

License Agreements provide for the limited use of someone else's copyrighted material (intellectual property). Anything that has been created, written, composed etc is given some level of protected by Federal copyright law. Music is usually the easiest thing to procure a clearance for (most TV & radio stations have blanket licenses with BMI and ASCAP). Prints, photos, paintings & other visual items are much trickier.


Be careful with what you have in the background on a commercial production. Avoid showing existing IP (E.g. identifiable artwork NOT in the public domain).


These three organizations do similar things: they represent the IP rights of musical artists, publishers & composers.

  • Blanket License - Allows the holder (E.g. TV or radio station) to play any of the recordings. Typically broadcasters would want them from both BMI & ASCAP.
  • Mechanical rights define the terms an existing copyrighted work may be used in an audio-only product, such as CDs.
  • Master Use Rights specify the terms of using a master recording
  • Synchronization (Sync) rights are used to define how a work can be used in a soundtrack to a video or film (E.g. music for a montage). The are obtained from the music publisher/copyright holder and are licensed to the producer of the film or program.
  • Performance rights are necessary to broadcast or perform the work publicly. Broadcasters also need to obtain Performance Rights, since they are publicly transmitting the material. They pay BMI & ASCAP in order to broadcast existing music.

Insurance -----------------------------

Liability - This is the basic insurance all videographers should have if they are doing professional work.

E & O Insurance - Errors and Omissions insurance is a sort of "catch-all" type of insurance that protects you against many unforeseeable issues. All producers should have this.



  • Bit rate
  • BMI
  • IP (Intellectual property)
  • Normalize
  • Sync license

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