Indiana University
People  |    

People | Faculty

Annie Lang

Annie Lang

Distinguished Professor,
Dept. of Telecommunications.

Radio-TV Center, Room 316
(812) 855-5824

anlang 'at' indiana.edu

Research Interests

My research focuses on studying motivated cognition and media.  The long term goal is to better understand the interplay among parts of the dynamic system comprised of the embodied mind and the mediated message.  My theoretical work focuses on extending the scope of the limited capacity model of mediated message processing (or LC4MP) which seeks to identify structural and content aspects of all media which elicit automatic motivational and cognitive responses in media users and understand the interaction, over time, of those automatic processes  with the motivated cognitive system, the individual differences embodied in media users and the user’s long term and momentary goals and intentions.  Practically, the implications of this theoretical approach can help media workers to craft messages which have a maximal likelihood of achieving their goals (be those goals awareness, learning, persuasion, behavior change, or sheer entertainment).  My ontology is realist, my epistemology is inter-subjective, my approach is social scientific, my analytical framework is experimental, and my methodology includes psychophysiology, cognitive behavioral measures, and self-report. 

Teaching

Over the years I have taught many courses in the department, primarily in the processes and effects and media and society areas, including T312, T314, T317, S451, T501, T503, T511, T552, T571, T600, T602.  In addition to formal teaching I have a number of graduate students and advisees who work closely with me in the lab located at the Institute for Communication Research. We hold weekly lab meetings during which we discuss practical research problems, look at results of ongoing work, and plan upcoming studies.

Education

B.S. May 1980. University of Wisconsin - Madison
(Major: Journalism and Mass Communication)

M.A. August 1983. University of Florida - Gainesville
(Major: Mass Communication)

Ph.D. December, 1987. University of Wisconsin - Madison
(Major: Mass Communication)

Recent Publications

Wang, Zheng & Lang, A. (2012). Reconceptualizing excitation transfer as motivational activation changes and a test of the television program context effect. Media Psychology, 15:1, 68-92.

Bae, S., Eller, C. & Lang, A. (in press). Presence, physiological arousal, and visual recognition in 3D TV. Journal of Communication and Computer.

Lang, A. & Yegiyan, N. (2011). Individual differences in motivational activation influence
responses to pictures of taboo products. Paper submitted to the Journal of Health Communication, 16, 1072-1087.

Lang, A., Kurita, S., Rubenking, B. & Potter, R. F. (2011). MiniMAM:Developing a short version of the Motivation Activation Measure. Communication Methods and Measures, 5, 146-117.

Wang, Z., Lang, A., & Busemeyer, J. (2011). Motivational Processing and Choice Behavior during Television Viewing: An Integrative dynamic Approach. Journal of Communication, 61, 72-94.

Yegiyan, N. & Lang, A. (2010). Processing central and peripheral detail: How content arousal and emotional tone influence encoding. Media Psychology, pp. 77-99.

Sparks, J. V. & Lang, A. (2010). An initial examination of the post-auricular reflex as a physiological indicator of appetitive activation during television viewing. Communication Methods and Measures, 4, 311-330.

Lang, A. & Yegiyan, N. (in press). Individual differences in motivational activation influence responses to pictures of risky or taboo products. Paper submitted to the Journal of Health Communication. Accepted August 2010.

Lang, A., Kurita, S., Rubenking, B. & Potter, R. F. (in press). MiniMAM:Developing a short version of the Motivation Activation Measure.  Paper submitted to Communication Methods and Measures. Accepted January, 2010.

Wang, Z., Lang, A., & Busemeyer, J. (2011). Motivational Processing and Choice Behavior during Television Viewing: An Integrative dynamic Approach. Journal of Communication, 61, 72-94.
Sparks, J. V. & Lang, A. (2010).  An initial examination of the post-auricular reflex as a physiological indicator of appetitive activation during television viewing.  Communication Methods and Measures, 4, 311-330.

Lang, A. and Ewoldsen, D. (2010).  Beyond Effects:  Conceptualizing communication as dynamic, complex, nonlinear, and fundamental.  In Stuart Allan, Ed.  Rethinking Communication:  Keywords in Communication Research.

Lang, A. and Ewoldsen, D. (2010).  The measurement of positive and negative affect in media research.  In K. Doveling, C. von Scheve, and E. Konijin (eds).  Handbook of Emotions in Mass Media.
Detenber, B.H. and Lang, A. (2010).  The influence of form and presentation attributes of media on emotion.  In K. Doveling, C. von Scheve, and E. Konijin (eds).  Handbook of Emotions in Mass Media.
Yegiyan, N. & Lang, A. (2010). Processing central and peripheral detail: How content arousal and emotional tone influence encoding. Media Psychology, 13:1, 77-99.

Lee, S., & Lang, A. (2009). Discrete Emotion and Motivation: Relative activation in Appetitive and Aversive Motivational System as a Function of Anger, Sadness, Fear, and Joy during Televised Information Campaigns. Media Psychology, 12, 148-170.

Lang, A., Potter, R.F., & Bolls, P. (2009). Where psychophysiology meets the media: Taking the effects out of mass communication research.  In J. Bryant and M.B. Oliver, Media Effects: Advances in Theory and Research, 3rd edition. Lawrence Erlbaum. 185-206.

Lang, A. (2009).  The limited capacity model of motivated mediated message processing.  In R. Nabi & M. B. Oliver, (eds), The SAGE Handbook of Mass Media Processes and Effects. Sage publications.  193-204.
Lang, A. & Yegiyan (2009) Motivated Message Processing:  How media elicit motivation which influences how media are processed.  In James McCroskey, Kory Floyd, and Michael Beatty (Eds.) Biological Dimensions of Communication, Hampton Press, pp. 135-159.

Lee, S., & Lang, A. (2008). The impact of slow motion on motivated cognition and liking. Korean
Journal of Broadcasting & Telecommunication studies. 22(4), 237-276.
Lang, A. (2008).  The limited capacity model of mediated message processing.  Wolfgang Donsbach, Ed. The International Encyclopedia of Communication, Volume VI.  Blackwell Publishing, 2697-2702.

Potter, R. F., Lang, A., & Bolls, P.D. (2008). Identifying structural features of audio: Orienting responses during radio messages and their impact on recognition. Journal of Media Psychology, 20(4), 168-177.
Pescosolido, Bernice A., Martin, Jack K., Lang, Annie, Olafsdottir, Sigrun. (2008). Rethinking theoretical approaches to stigma:  A framework integrating normative influences on stigma (FINIS).  Social Science and Medicine, Stigma, Discrimination, Prejudice and Health, 67, pp. 431-440.

Lang, Annie & Yegiyan, Narine. (2008).  Understanding the interactive effects of emotional appeal and claim effectiveness in health messages. Journal of Broadcasting and Electronic Media, 52(3), 432-447.
Wise, Kevin, Lee, Seungjo, Lang, Annie, Fox, Julia R. Grabe, Elizabeth. (2008). Responding to change on TV: How viewer controlled changes in content differ from programmed changes in content. Journal of Broadcasting and Electronic Media. 52, 2, 182-199.

Chock, T. Makana, Fox, Julia R., Angelini, James R., Lee, Seungjo, & Lang, Annie (2007). Telling Me Quickly:  How arousing fast-paced PSAs decrease self-other differences.  Communication Research, Spring, 34(6), 618-636.

Lang, Annie, Park, Byungho, Sanders-Jackson, Ashley, & Wilson, Brian D. (2007). Separating emotional and cognitive load: How valence, arousing content, structural complexity and information density affect the availability of cognitive resources. Media Psychology, 10, 317-338.

Fox, Julia R., Park, Byungho, & Lang, Annie. (2007). When available resources become negative resources: The effects of cognitive overload on memory sensitivity and criterion bias. Communication Research, 34(3), 277-296.

Lang, A., Bradley, S. D., Sparks, J.V., and Lee, S. (2007). Measuring individual differences in Motivation Activation: Predicting physiological and behavioral indicators of appetitive and aversive activation. Communication Methods and Measures, 1(2), 113-136.

Lang, Annie, Schwartz, Nancy, Lee, Seungjo, & Angelini, James (2007). Processing radio PSAs: Production pacing, arousing content, and age. Journal of Health Communication, 12, 581-599.

Lang, A. (2006). Using the Limited Capacity Model of Motivated Mediated Message Processing (LC4MP) to Design Effective Cancer Communication Messages. Journal of Communication, 56, 1-24.

Grants

Social Network & Media Effects on Mental Illness Stigma. 2004. National Institute for Mental Health. $1,708,835.00. Bernice Pescosolido, Principal Investigator; Annie Lang and Jack Martin, Co-Principal Investigators.

Motivation, Sensation Seeking & Designing Effective PSAs . 2002.

National Institute on Drug Abuse: 1 R21 DA 16140-01, $575,089.

News Program Pacing, Arousal, Memory, and Channel Changing. 2002. National Association of Broadcasters. January, 2002. $4500.

Processing PSAs: Production Pacing, emotion, and arousal. 1999. National Institute of Drug Abuse: 1 R01 DA12359-01A1, $376,378.