Indiana University

People | Graduate Students


Isaac Knowles

PhD Student
The Media School
iknowles 'at' indiana 'dot' edu



I am an economist with a primary focus on the industrial organization of the game industry and the behavior of video game consumers. On the industry side, I'm particularly interested in the way that business strategy affects game elements, including game difficulty, item drop rates, paywalls, and progress gating. On the consumer side, I study the way consumer traits - such as patience, available free time, demographics, and income - affect demand for games and virtual goods. I'm also interested in the way that the real economy affects the virtual economy, and vice versa.

Methodologically, my expertise lies in using econometrics for to analyze both retrospective and experimental data sets. More recently, I have started to incorporate the tools of machine learning into my work.

Previously, I've worked for or advised several analytics companies that work with the game industry, including Scientific Revenue, White Shoe Media, and SAP. Before coming to IU, I received my MS in economics from Louisiana State University, and before that I worked at the US Federal Trade Commission. For a full background, see my CV.

If you have questions or comments, please feel free to get in touch with me via my email at the top of the page!