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Nicole Lewis

Information:
PhD Student
Department of Telecommunications
nhlewis 'at' indiana 'dot' edu

Links:
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Biography:

My overarching research interest can broadly be defined as media psychology; why people use media, the processes involved, and how it affects them. I am particularly interested in applying the concepts of media psychology to competitive mediated environments, or media contexts that focus on competition, such as professional sports, fantasy sports, and video games. Now in my second year of PhD coursework, I am currently exploring the social and psychological processes and effects of media consumption as it relates to attitude formation about sports phenoms. Additional projects include how audiences perceive professional athletes after negative media coverage and moral decision-making processes in video game play.

Looking ahead to my dissertation, my overarching goal is to analyze the processes and effects of various types of media consumption behaviors through the development of a model that incorporates both the individual trait characteristics and motivations involved.

Having graduated with a Bachelor's in Sport Communication from Indiana University in 2006, I was previously a sports producer and training coordinator at several local Cincinnati television stations. In my time as a sports producer, I edited and produced nightly sportscasts and a weekly sports show. As a training coordinator, I organized and led production workshops for the community and sponsored after school video clubs for local children.

In my spare time, I enjoy all things sports and music and am a devout Cincinnati Reds and Cincinnati Bengals fan.