The Media School
yongjeon 'at' indiana 'dot' edu
Generally, I enjoy pursuing answers to theoretical inquiries into social and psychological mechanisms underlying how humans respond to media. Primarily, I'm interested in health messages with structural and content features eliciting affective and cognitive responses that are predictive of changes in health-related attitudes and behavior. Also, I'm interested in the impact of government health policies and regulations concerning promotion of health-related products (e.g. ads about tobacco, drug, alcohol or fast food) on both the public health and the relevant industries.