Susan A. Brown, Viswanath Venkatesh and Hillol Bala
Recently, the model of adoption of technology in households (MATH) was developed and tested in the context of household personal computer (PC) adoption. In this study, we apply MATH to predict PC use. We conducted a nationwide survey including 370 households that owned at least one PC. Results indicate that attitudinal beliefs are extremely important in determining use of a PC in the household. In contrast to previous work examining adopters, normative and control beliefs were not significant in predicting use. Furthermore, several determinants of adoption that were important at different stages of the household lifecycle were found non-significant in predicting use for the same stages of the household lifecycle. Overall, the results demonstrate that the belief structure for household PC use is different from that of household PC adoption. Further, the results provide additional evidence regarding the importance of including household lifecycle in studies of household technology adoption and use.
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