Abstract - The Information Society 32(5)

Racial/Ethnic Identity, Community-Oriented Media Initiatives, and Transmedia Storytelling

Srividya Ramasubramanian

This study focuses on how racial minorities are actively adapting, resisting, and challenging the practices of mainstream media in a convergence era. Through collaborative, community-based, transmedia storytelling initiatives, racial minority groups are fostering new critical media literacies and active digital citizenship. This paper focuses on two such initiatives: a fictional web-based drama series (East Los High) and a transmedia participatory art initiative (Question Bridge). The analysis shows how racial minorities use transmedia projects to create alternative forms of mediated storytelling that are more inclusive and participatory.


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