Abstract - The Information Society 11(1)

Audio information services and the electronic media environment

David Atkin

Recent developments in technology have transformed the telephone from an exclusively interpersonal medium into an interactive electronic mass medium. The diffusion of innovations framework was applied to examine whether adoption of audiotext and 1-900 services is related to use of functionally similar entertainment media. Findings suggest that adoption of audio information services was more powerfully explained by media use patterns than demographics.

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