Abstract - The Information Society 11(2)

Privacy issues and the creation of campaign mailing lists

Mary J Culnan and Priscilla M. Regan

Modern political campaigns have increasingly turned to direct marketing to disseminate their message, "get out the vote," and raise funds. Because the information used to create these lists is acquired from a variety of external sources, the lists come into conflict with individual privacy. The nature of modern political campaigns is explored and how mailing lists for electoral campaigns are developed is described. A "privacy thermometer" is developed to assess the privacy implications of using different sources of personal information.

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