Abstract - The Information Society 16(1)

Divergent Messages in a Converging World

Martin Higgins

The mid 1990s was a period when the development of the household market for new information and communication technologies (ICTs) was of paramount importance for producers and suppliers. The Household Information Systems project was devised to investigate whether or not discourses of convergence accompanying the development of new ICT services and products had any resonance in the lives of "ordinary" consumers. This paper presents an overview of the research and a more general series of observations about research into the domestic consumption of new media technology. The paper advocates an approach to studying new media technology which analyses the 'full life cycle' of technology. In practice this means utilising theories from a range of disciplines focusing on a number of different points in the 'cultural circuit' within which all technology is located.

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